How to Maintain Brand Consistency Across Your Partner Sales Channel

If it isn’t already, brand consistency should be your primary concern in the channel, as far as content goes. Why? Because people buy from brands they trust. And the first step in garnering trust is maintaining brand integrity.

In the age of information (cue corny sci-fi theme music), organizations often use an exorbitant..

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The Channel Manager's Roadmap to The First 6 Months on The Job

Whether you’re brand new to a company, or are taking a new role at your existing employer, the first six months on the job are critical to building your personal brand. If you crush it, you’ll be able to leverage your success, even when things go wrong. However, if you botch things, it can be hard to recover.

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What is Channel Partner Collaboration?

So you’ve decided that using a partner network to boost your sales is the next logical step for your organization. Congratulations, young grasshopper—you’ve made a wise decision. But before you become a truly enlightened mantis, it’s best to understand how to best implement the network.

This brings us to the following..

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3 Ways to Know If You Need a Partner Sales Acceleration Tool

If you’re on the fence about using a partner sales acceleration tool, there’s a couple key things to consider. Before we begin though, keep in mind that PRM is dead as we know it. We’re no longer looking at partner relationship management, as we are at partner sales acceleration. You don’t want to stay at the same pace, you..

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Successful Strategic Alliances: 5 Examples of Companies Doing It Right

Just because two things don’t seem to go together at first, doesn’t mean they aren’t a great pair. At first glance, some companies may seem to not have much in common, but after a little closer look you might find some similarities—Customer bases with common interests, the ability to leverage one client pool with another, or..

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Get to Know Emilia D’Anzica, VP of Customer Engagement at WalkMe

Emilia D’Anzica, VP of Customer Engagement at WalkMe, is a frontrunner and thought leader in the customer success realm. Awarded a 2016 Stevie Award for Customer Service Department of the Year, as well as the 2015 Customer Success Heroes Award and the 2012 Jobvite Customer Award, Emilia has proven her ability to create,..

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Meet #AllStar Scott Salkin: Allbound CEO and Founder

At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our fearless leader is #AllStar CEO and Founder Scott Salkin, Allbound's Dallas Cowboy-loving, unicorn-believing, fraternal-twin-raising, idea..

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Get to Know Bubba Page, CEO and Founder of OUTRO

Meet CO:LLABORATE 2016 speaker, Bubba Page. Bubba Page is the Founder & CEO of OUTRO, where he is focused on helping businesses generate leads, find new employees, get introduced to investors and advisors, recruit volunteers and donors, and drive traffic to your app or website, all through trusted friends. He recently won..

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Meet #AllStar Ryan Sherman: Allbound Director of UX

At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our user experience champion is #AllStar Director of UX Ryan Sherman, our playlist-creating, kayak-paddling, master of software usability and..

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