Technology in the channel is great. When it works. The right channel sales tools help teams achieve channel key performance indicators (KPIs). And when a channel team is hitting its KPIs, this increases channel sales and boosts company revenue. The best tools facilitate automation, communication, and collaboration. They..Read More
Channel experts in your industry, role, and shoes, let you know why they think partner programs are great. Hear from the Director of Channel Marketing at erwin, Liz Lederer, as our fifth featured channel expert on our video compilation of advice, views and anecdotes from experts in the channel. See previous featured guest,..Read More
Channel experts in your industry, role, and shoes, let you know why they think partner programs are great. Hear from the Director of Partner Strategy and Marketing at Concerto Cloud, Rochelle Coleman, as our fourth featured channel expert on our video compilation of advice, views and anecdotes from experts in the channel...Read More
We talk about channel strategy a lot on the Allbound blog. And for good reason. When it comes to channel marketing, it’s essential to create a process that provides your partners with the right content and materials they need to easily sell your product. This requires you to align expectations, build relationships, and..Read More
Travis Smith, Global Channels and Regional Vice President for HMI Performance Incentives (as well as CEO and Founder of Move the Channel), joins Jen Spencer to discuss channel partner incentive programs, intimacy at scale, engaging the middle 60% of your partners and more on the 40th episode of The Allbound Podcast.Read More
Channel experts in your industry, role, and shoes, let you know why they think partner programs are great. Hear from the Strategic Alliances and Account Manager of Vidyard, Tom Rozdeba, as our third featured channel expert on our video compilation of advice, views and anecdotes from experts in the channel. See previous..Read More
Channel experts in your industry, role, and shoes, let you know why they think partner programs are great. Hear from the Channel Partner Manager of Uberflip, Adrienne Coburn, as our second featured channel expert on our video compilation of advice, views and anecdotes from experts in the channel. See previous featured guest,..Read More
So you want to know why partner programs are great? We could tell you a hundred reasons, and we have; here, here and here. But we want you to hear it from channel experts in your industries, in your roles, in your shoes. Hear from the CEO of Sales for Life, Jamie Shanks, as he kicks off our video compilation of advice, views..Read More
Perhaps you’ve walked into the main level of a J.C. Penney recently and noticed something in the middle of the store that seems a bit off brand: the signature black and white stripes of another shopping mall staple, Sephora. As it turns out, J.C. Penney was missing a critical hook for its target demographic: fashion-forward..Read More
It's hard to imagine a day going by—at home or at work—in which we don't interact with social media. Social media has become the primary way many people get news, seek out products, and register their enthusiasm (or disdain) for brands. And just as it's become critical for customer-facing businesses to have their social media..Read More
Alliances are by no means a novel concept in the world of sales. As companies grow, they often find themselves turning to partnerships to create mutually competitive advantages for both parties involved. However, the problem with partnerships is discerning whether they’re actually strategic or not.Read More
Content serves many purposes in channel marketing. However, customer engagement is arguably the primary component when developing a content strategy. Engagement informs you and your team that your content is relevant and that you are responding to your target audience’s needs and providing value.
Sound familiar? You’ve..Read More
Many businesses acknowledge the importance of joining forces and achieving a common goal. In fact, according to a recent study conducted by the CMO Council, 85 percent of respondents viewed strategic alliances as an essential or important component of business. However, these same respondents were unable to deliver on the..Read More
When considering strategic alliances, it’s easy to come up with a bunch of retail partnerships that paid off in a big way. And that’s the point of the alliance: when people see or hear of one brand that stirs thoughts of the other. These strategic alliances work to both drive revenue and break into new markets.
But when ..Read More
As you set down the path to take advantage of the tremendous financial and brand-building benefits of channel sales, it’s easy to jump the gun. It’s not uncommon for those just embarking on putting their channel together, even those with impressive direct sales experience, to open the floodgates and start setting up every..Read More
Recruiting and retaining the best channel partners is only the first step in your path to success. Providing your partners with the right resources, and ensuring that they receive support—from onboarding to training—is the only way to really ensure that you’ve established a mutually beneficial partnership.
Developing an..Read More
If it isn’t already, brand consistency should be your primary concern in the channel, as far as content goes. Why? Because people buy from brands they trust. And the first step in garnering trust is maintaining brand integrity.
In the age of information (cue corny sci-fi theme music), organizations often use an exorbitant..Read More
Whether you’re brand new to a company, or are taking a new role at your existing employer, the first six months on the job are critical to building your personal brand. If you crush it, you’ll be able to leverage your success, even when things go wrong. However, if you botch things, it can be hard to recover.Read More
So you’ve decided that using a partner network to boost your sales is the next logical step for your organization. Congratulations, young grasshopper—you’ve made a wise decision. But before you become a truly enlightened mantis, it’s best to understand how to best implement the network.
This brings us to the following..Read More
If you’re on the fence about using a partner sales acceleration tool, there’s a couple key things to consider. Before we begin though, keep in mind that PRM is dead as we know it. We’re no longer looking at partner relationship management, as we are at partner sales acceleration. You don’t want to stay at the same pace, you..Read More
Just because two things don’t seem to go together at first, doesn’t mean they aren’t a great pair. At first glance, some companies may seem to not have much in common, but after a little closer look you might find some similarities—Customer bases with common interests, the ability to leverage one client pool with another, or..Read More
Emilia D’Anzica, VP of Customer Engagement at WalkMe, is a frontrunner and thought leader in the customer success realm. Awarded a 2016 Stevie Award for Customer Service Department of the Year, as well as the 2015 Customer Success Heroes Award and the 2012 Jobvite Customer Award, Emilia has proven her ability to create,..Read More
At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our fearless leader is #AllStar CEO and Founder Scott Salkin, Allbound's Dallas Cowboy-loving, unicorn-believing, fraternal-twin-raising, idea..Read More
Meet CO:LLABORATE 2016 speaker, Bubba Page. Bubba Page is the Founder & CEO of OUTRO, where he is focused on helping businesses generate leads, find new employees, get introduced to investors and advisors, recruit volunteers and donors, and drive traffic to your app or website, all through trusted friends. He recently won..Read More
At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our user experience champion is #AllStar Director of UX Ryan Sherman, our playlist-creating, kayak-paddling, master of software usability and..Read More
At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our customer success leader is #AllStar Matt Hensler, Allbound’s strategy-driven, vanilla ice-cream-eating, checkered shirt-wearing deliverer of..Read More
In the first quarter of 2016, LinkedIn had 433 million members. While this number is only expected to grow, it’s safe to say that the platform has become the primary social networking tool for businesses. Think that LinkedIn is a way to look for jobs and network with current and former co-workers? It is. But it’s so much more.Read More
At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our content services leader is #AllStar Jessica Sanchez, Allbound’s meme-generating, gif-sharing, emoji-abusing driver of team collaboration and..Read More
At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our sales and marketing leader is #AllStar Jen Spencer, Allbound’s community-loving, straight-talking, standard bearer of authenticity whose passion..Read More
At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our technology leader is #AllStar co-founder and CTO Kyle Burnett, a pick-up-truck-driving, t-shirt-wearing, animal-loving evangelist of simplicity,..Read More
Within your partner sales process, you should be spending less time finding leads, and more time responding to specific questions. Customers are getting smarter, and that’s a good thing. In today’s distraction-filled world, the biggest problem with your partner sales process is getting the attention of today’s..Read More
Social media. The great marketing buzzword of the decade. As a B2B supplier, should you develop a concrete social media strategy for your channel partners, or forego it for more traditional marketing methods?Read More
Every year, the brightest minds in sales and marketing predict the trends that will flourish over the course of the next 12-18 months.2013 was the year of “real-time” marketing and the fading out of “campaigns."Read More
According to Content Marketing Institute founder Joe Pulizzi, many companies in 2016 aren't going to master content marketing. Pulizzi says organizations are likely to "crash and burn" because they don't do content marketing right. At the same time, Owner Media Group CEO Chris Brogan says 2016 will be the year of content..Read More
Why is partner sales acceleration the future of the channel? Because the buyer's journey has changed, and your customers are now the ones in control. The search for the "A" lead is over. With the customers in charge, they're the ones on the search, and they're looking for the "A" solutions provider. Make sure your direct..Read More
The Loyalty Effect states that “Making loyalists out of 5% of customers would lead, on average, to an increased profit per customer of between 25% and 100%.
If such a small improvement in customer evangelism can so greatly impact your business, imagine how valuable the loyalty of your partners — your resellers,..Read More
I’ll start by telling you something you already know: most channel partners are supplier agnostic. And, since that’s the case, you, the supplier, must strive to foster partner loyalty to nurture and grow both your partners and your common customer base, and you can do so by harnessing the power of innovation and..Read More
Research firm Gartner predicts that by 2020, customers will manage 85% of their interaction with the enterprise without interacting with a human.Read More
Congratulations! You’ve gained a new partner. The hard work of procuring that partner is done and now it’s time to sit back and let the sales start pouring in, right? Sort of. First, you need to provide your partner with the tools and information to make selling efficient, and effective.
From campaigns and educational..Read More