You’ve implemented your channel partner sales program. Congratulations on the wise decision! If your foundation is in place, you’ve already defined partner types, identified personas, and mapped a partner journey...Read More →
Joe Barnes, Head of Channels at Cohesity, joins guest host Matt Hensler, Vice President of Customer Success at Allbound who is filling in for Jen Spencer, on The Allbound Podcast...Read More →
There is another 80/20 rule at play in channel programs. It seems that eighty percent of companies flat out don’t communicate proactively with their partners. The other twenty percent barely...Read More →
In today’s customer-centric economy, nuance reigns supreme. There is no one-size-fits-all solution, because there are no one-size-fits-all problems. Each business you encounter struggles with a unique set of challenges. Many...Read More →
People have been selling things for as long as they have been making them. With that much accumulated history and knowledge in the profession, it’s easy to see how some...Read More →
The definition of insanity is trying things the same way you always have, and expecting different results. Have you ever experienced something like that? Maybe your boss has given you...Read More →
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