Pro Tips for Scaling Your Channel Partner Program

By Matt Hensler | January 31, 2017

You’ve implemented your channel partner sales program. Congratulations on the wise decision! If your foundation is in place, you’ve already defined partner types, identified personas, and mapped a partner journey...

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The Allbound Podcast: Building a Quality Partner Program from the Ground Up

By Matt Hensler | January 18, 2017

Joe Barnes, Head of Channels at Cohesity, joins guest host Matt Hensler, Vice President of Customer Success at Allbound who is filling in for Jen Spencer, on The Allbound Podcast...

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Are Your Partner Communications Laughable?

By Matt Hensler | December 14, 2016

There is another 80/20 rule at play in channel programs. It seems that eighty percent of companies flat out don’t communicate proactively with their partners. The other twenty percent barely...

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Flexibility Is Essential to Success With Channel Partners

By Matt Hensler | December 13, 2016

In today’s customer-centric economy, nuance reigns supreme. There is no one-size-fits-all solution, because there are no one-size-fits-all problems. Each business you encounter struggles with a unique set of challenges. Many...

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3 Tactics of Your Partner Sales Process That Are Supposed to Work – But Don’t

By Matt Hensler | September 22, 2016

People have been selling things for as long as they have been making them. With that much accumulated history and knowledge in the profession, it’s easy to see how some...

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Why Your Next Channel Hire Shouldn’t Be a Channel Person

By Matt Hensler | September 8, 2016

The definition of insanity is trying things the same way you always have, and expecting different results. Have you ever experienced something like that? Maybe your boss has given you...

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