Matt Hensler
Articles by Matt Hensler
Pro Tips for Scaling Your Channel Partner Program

Pro Tips for Scaling Your Channel Partner Program

You’ve implemented your channel partner sales program. Congratulations on the wise decision! If your foundation is in place, you’ve already defined partner types, identified personas, and mapped a partner journey for your partners. Now comes the hard part: Scaling...

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Are Your Partner Communications Laughable?

Are Your Partner Communications Laughable?

There is another 80/20 rule at play in channel programs. It seems that eighty percent of companies flat out don’t communicate proactively with their partners. The other twenty percent barely do. I wish I could say I was embellishing, but the marketer in me is...

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5 Steps to a Successful SaaS Reseller Program

5 Steps to a Successful SaaS Reseller Program

Not all SaaS products are created equally. And when it comes to SaaS channel strategy, some companies are more suited for success in the channel. Historically, companies that offer high value, enterprise software benefit from utilizing partner programs. However, in...

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