Configuration, Customization and Software that Works

There is a simple way to be successful when adapting the latest SaaS technologies for your business: Implement the product as it was built, and for the intent it was meant to be used. When you focus on configuration over customization, you’ll achieve the speed to deployment, faster ROI and scalability you want from the..

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Partners Build Brand Potency

When resourced correctly, your channel partners can help you build brand potency. What is brand potency?

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Content Marketing Yields Results that Can’t Be Ignored

As a long-time B2B and channel marketer, I'm familiar with content marketing in all of its aliases. As a short-time customer success leader for a software company focused on accelerating sales within indirect sales channels, I'm consistently shocked by the limited reach of the concept and value of inbound...er...content..

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Could Indirect Sales Channel Improvements Be that Simple? Yes!

The opportunity in the channel is well documented and often discussed. The last economic downturn led to many businesses leaning themselves to the extent that now their best chance for scalable growth is via indirect sales channel partners. I speak with channel sales & marketing pros each day who recognize the tremendous..

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Create Channel Partner Loyalty with Minimal Effort

Managing and supporting an effective indirect sales channel is EXHAUSTING. If you’re like most partner marketing managersor channel sales managers, you spend your day mired in spreadsheets, partner requests, dozens of emails in and dozens of emails out.

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Are Your Channel Partners Resourced For The 5.4?

Do you remember the Challenger Sale? If you’re not familiar, it was a book that came out of the research done by the sales experts at Corporate Executive Board, and it was a big contributor to how selling, and what it takes to be a successful sales person, has changed over the last decade.

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Channel Analytics in a Partner-Driven World

The World Trade Organization cites that 75% of goods globally get distributed through indirect channels, resulting in theneed and desire to get partners to sell more (and faster) is on the minds of most businesses who are looking to achieve scalable growth.

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Top 10 Must Haves for Partner Sales Acceleration

With long-time late-night fixture David Letterman recently hanging up his microphone, it's fitting that we find a small way to honor him with a Top 10 list of our own.

Despite our best effort we couldn't find a president or famous actor to read ours on camera. With our start-up budget, we’re limited to either the Jimmy..

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