Lauren Gaines
Articles by Lauren Gaines
Partner Channel Acronyms Cheat Sheet

Partner Channel Acronyms Cheat Sheet

Are you fluent in the language of the channel world? Every industry has its own jargon, and channel sales are certainly no exception. From PRM to ITSP it can sometimes feel overwhelming trying to decode these acronyms. Still on the learning curve? We’ll help you...

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Building a Channel Partner Recruitment Plan

Building a Channel Partner Recruitment Plan

What’s the absolutely essential, can’t-live-without-it aspect of a successful channel partner program? Bet you thought we were going to say a Partner Relationship Management (PRM) solution! The real answer is more simple than that. Every channel program...

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Creating a Cohesive Content Marketing Strategy

Creating a Cohesive Content Marketing Strategy

When you create partnerships with other organizations, you increase your ability to sell your products to a wider audience. A key factor of success for your channel is a cohesive marketing strategy. The challenge is that each of your partners will have a unique set of...

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Ask the Experts: Channel Success Tips for 2020

Ask the Experts: Channel Success Tips for 2020

Channel partners provide several benefits to your company. Customer acquisition cost is reduced, existing relationships are leveraged to win business, and overall reach is extended into new markets. Successfully managing partner relationships and maintaining channel...

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How to Get Your Partners to Step Up to the Plate

How to Get Your Partners to Step Up to the Plate

We’re going to take a wild guess: your partner roster consists of some partners who are more benchwarmers than they are Willie Mays’. Attempting to work with partners who aren’t stepping up to the plate will stretch your team, leave critical partners feeling...

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