Are you fluent in the language of the channel world? Every industry has its own jargon, and channel sales are certainly no exception. From PRM to ITSP it can sometimes feel overwhelming trying to decode these acronyms. Still on the learning curve? We’ll help you...
What’s the absolutely essential, can’t-live-without-it aspect of a successful channel partner program? Bet you thought we were going to say a Partner Relationship Management (PRM) solution! The real answer is more simple than that. Every channel program...
When you create partnerships with other organizations, you increase your ability to sell your products to a wider audience. A key factor of success for your channel is a cohesive marketing strategy. The challenge is that each of your partners will have a unique set of...
Channel partners provide several benefits to your company. Customer acquisition cost is reduced, existing relationships are leveraged to win business, and overall reach is extended into new markets. Successfully managing partner relationships and maintaining channel...
We’re going to take a wild guess: your partner roster consists of some who are more benchwarmers than Willie Mays’. Attempting to work with partners who aren’t stepping up to the plate to engage will stretch your team, leave critical partners feeling neglected, and...
1. Research the Competition The last thing you want is to be blind to the competition. If you don’t know what other businesses offer their partners and clients, you can’t expect to develop a more attractive product or value proposition. It’s no different with...
1. MAKING YOUR PARTNER EXPERIENCE A COMPETITIVE ADVANTAGE These days, it’s not enough to simply have a partner program. To have a truly successful partner program, you must invest the proper amount of time and resources into preparing and educating your...