There was a time not so long ago when just having enough partners on your roster was enough to chalk up a channel program as a success, place it to the side, and let it manage itself while you directed your focus on other things. But that’s not how it works anymore. As prominent companies with robust channel programs can..Read More
Imagine the following three scenarios in which businesses succeed in opening new doors through indirect sales relationships.
A garden supply company expands its reach from primarily rural retail outlets to urban rooftop gardening professionals. A long-time computer monitor manufacturer suddenly finds itself breaking into the..Read More
Given their huge footprint in the market these days, when you think sales solutions, you probably think Salesforce. So when you hear about a partner acceleration package like Allbound, there is a natural tendency to assume that your options are one or the other, and that the big name is the one to go with.Read More
You’re always looking for ways to optimize your partner’s sales efficiency. And sure, you facilitate success between your company and its partners. However, you’re equally invested in managing your partner sales productivity.Conceptually, channel sales enablement is pretty simple, right? It’s about ensuring partner reps are..Read More
When teaching my systems design at Grand Canyon University recently, we got into a conversation about acronyms. There’s a lot in our world, and sometimes we get a little sloppy and liberal with them, using them freely and assuming others know what they mean. A student asked about UI vs. UX; a great question as they are used..Read More
Lightning. That’s about all anyone in sales, marketing and tech can talk about today. And no, they’re not talking about the weather, unless you consider the thunderstorm of UI greatness that is resonating from our friends over at Salesforce. Didn’t hear the news? According to Forbes, “Salesforce Gives Its Core Sales Platform..Read More