Strategic Alliance Examples That Failed And Why

By Katie Propati | November 8, 2017

As companies grow, they often find themselves looking to other companies to create new advantages. Strategic partnerships are mutual agreements in which companies establish objectives and goals to accomplish together....

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How to Improve Communication with Channel Partners to Skyrocket Sales

By Katie Propati | October 10, 2017

Consider partner communication one of the vital organs essential for survival in channel sales. Effective communication builds strong relationships with channel partners and improves productivity, which, in turn, drives sales...

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You Got a Job in Channel Management—Now What?

By Katie Propati | October 5, 2017

First off, congratulations on the new role! And if it’s your first time in channel management, welcome to an exciting industry. With a little planning and legwork, you should be...

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How to Gauge Whether or Not Your Channel Partners Are Improving

By Katie Propati | June 29, 2017

We hate to break it to you: Your partners have priorities other than simply selling your product. As resellers for numerous brands, channel partners interface with numerous companies at any...

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How to Make Your Channel Partner Onboarding a Success

By Katie Propati | May 16, 2017

Onboarding is, inarguably, one of the most important steps in establishing channel partner relationships. The old idiom that first impressions are the most lasting is a cliché for a reason....

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Why Partner Activation Percentage Should Be on Your Channel KPI Dashboard

By Katie Propati | March 30, 2017

It can be a rough and confusing experience when, in the course of reviewing your channel performance statistics, you run into numbers telling you that, while your partner program has...

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