Katie Propati
Articles by Katie Propati
Strategic Alliance Examples That Failed And Why

Strategic Alliance Examples That Failed And Why

As companies grow, they often find themselves looking to other companies to create new advantages. Strategic partnerships are mutual agreements in which companies establish objectives and goals to accomplish together. While this concept is by no means new to the world...

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You Got a Job in Channel Management—Now What?

You Got a Job in Channel Management—Now What?

First off, congratulations on the new role! And if it’s your first time in channel management, welcome to an exciting industry. With a little planning and legwork, you should be able to transition into your new role in no time. Having a game plan for your first 90...

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5 Tips for Working with Your Channel Partners

5 Tips for Working with Your Channel Partners

We’ve said it before, and we’ll say it again: Managing channel partners is way different from managing your direct sales team. Instead of dealing with reps on a day-by-day basis, your interactions with channel partners are inherently different. What isn’t that much...

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