How to Improve Communication with Channel Partners to Skyrocket Sales

Consider partner communication one of the vital organs essential for survival in channel sales. Effective communication builds strong relationships with channel partners and improves productivity, which, in turn, drives sales numbers. And because business moves quicker than ever, your partner reps must always be kept in the..

Read More
allbound_partner_success_kit

You Got a Job in Channel Management—Now What?

First off, congratulations on the new role! And if it’s your first time in channel management, welcome to an exciting industry. With a little planning and legwork, you should be able to transition into your new role in no time. Having a game plan for your first 90 days not only sets you up to flourish, it ensures that your..

Read More

How to Gauge Whether or Not Your Channel Partners Are Improving

We hate to break it to you: Your partners have priorities other than simply selling your product. As resellers for numerous brands, channel partners interface with numerous companies at any given time. And it goes without saying that partners prefer to interact with vendors that provide the path of least resistance.

Read More

How to Make Your Channel Partner Onboarding a Success

Onboarding is, inarguably, one of the most important steps in establishing channel partner relationships. The old idiom that first impressions are the most lasting is a cliché for a reason. A subpar partner onboarding experience can jeopardize a relationship before the honeymoon—and even worse, send a partner running for the..

Read More

Why Partner Activation Percentage Should Be on Your Channel KPI Dashboard

It can be a rough and confusing experience when, in the course of reviewing your channel performance statistics, you run into numbers telling you that, while your partner program has grown, your revenue hasn’t. The key performance indicators (KPIs) don’t lie—despite the number of partners you have on board and the number of..

Read More

Channel Diagnosis: How Healthy Is Your Channel Partner Program?

Developing a successful partner program is easier said than done. In fact, recent research finds, while roughly one-third of businesses support indirect sales channels, not all companies excel at providing their channel partners with the right guidance, technology, and information to sell effectively.

If you cannot measure..

Read More

5 Tips for Working with Your Channel Partners

We’ve said it before, and we’ll say it again: Managing channel partners is way different from managing your direct sales team. Instead of dealing with reps on a day-by-day basis, your interactions with channel partners are inherently different.

Read More

Should You Implement Gamification in Channel Sales? 5 Things to Consider First

Using gamification in sales has long been a way to motivate direct sales reps. But with the diverse locations between channel partners, there are some additional challenges to making sure that sales games are effective. Ideally, you want to make sure that you are encouraging behavior and fostering good habits that can lead..

Read More

How to Motivate Channel Sales Reps to Sell More

It goes without saying that the fundamental character trait for a top-performing sales rep is motivation. Ambition, drive, determination: Call it what you will. But at the end of the day, your channel sales reps have to overcome countless hurdles and obstacles’ with a smile on their face and a deep-rooted desire to succeed...

Read More