Jen Spencer
Articles by Jen Spencer
How to Use Buyer Personas to Grow Your Channel Sales

How to Use Buyer Personas to Grow Your Channel Sales

If you’ve been involved in marketing or branding at some point in your career, you’ve most likely encountered the concept of buyer personas. If you haven’t, there’s no reason to fret. We’re here for you. We’re also here to say that buyer personas aren’t just for...

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The Allbound Podcast: Train for Channel Success

The Allbound Podcast: Train for Channel Success

Train for Channel Success with Joseph UlrichJoseph Ulrich, Team Leader for US Channels at Hyland Software, joins me on The Allbound Podcast to discuss channel engagement, training partners, and what may or may not be the reason why 80-90% of Hyland’s customers...

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