The combination of software products and technologies used by your marketing team is called your marketing stack. In theory, these tools are aligned around sales cycles and work to empower your reps to improve activities and drive success. However, there’s often a gap...
When it comes to channel marketing, it’s up to you to provide your partners with the content and materials they need to easily sell your product. After all, they don’t have the time or resources to create content about your brand. From aligning expectations to...
If you found this blog while trying to find more information on what PRM is, you’re asking the wrong question—and you can’t afford not to understand why. You may have heard this from us before, but if you've merely scanned over our earlier pleas that you avoid this...
Have you heard of Spotify? Unless you’ve been in hiding for a while, chances are you’re familiar with the company. The ubiquitous music app has developed a couple strategic alliances since its official launch in 2008. One of these is with adidas. Now, you might...
A Partner Marketer is a Demand Generation MarketerJessica Fewless, Vice President, ABM Strategy and Field Marketing at Demandbase joins me, Jen Spencer to discuss partner matchmaking, the role of partner marketing, enabling partners by focusing on their customers, and...
The business world has fallen into this idea that sales and marketing are two entirely separate pursuits. The different job descriptions, different skill sets, and different managerial hierarchies all help further ingrain this illusion—but an illusion is exactly what...
There are many ways to include new tools and software in the channel sales ecosystem. Many are designed to make your life a little easier, although they’re not intended to be a complete replacement for the human touch. Processes can be automated, but there is no way...
When your customers are successful, your business is successful. And these days, in the world of software-as-a-service (SaaS) technology, customers are calling the shots. It’s true that SaaS companies are no longer tied down by contracts or lock-ins of enterprise...
Businesses are constantly growing and changing. So if you’re availing yourself of the unparalleled revenue-building opportunity that is a channel partner program, you can’t afford to sit still; nobody else is—not your partners and not their customers. Partners change...