The combination of software products and technologies used by your marketing team is called your marketing stack. In theory, these tools are aligned around sales cycles and work to empower your reps to improve activities and drive success. However, there’s often a gap...
5 Tips to Perfect Your Channel Marketing Strategy
When it comes to channel marketing, it’s up to you to provide your partners with the content and materials they need to easily sell your product. After all, they don’t have the time or resources to create content about your brand. From aligning expectations to...
What Is PRM? You’re Asking the Wrong Question…
If you found this blog while trying to find more information on what PRM is, you’re asking the wrong question—and you can’t afford not to understand why. You may have heard this from us before, but if you've merely scanned over our earlier pleas that you avoid this...
Why Sales and Marketing Alignment Is the Key to Channel Success
The business world has fallen into this idea that sales and marketing are two entirely separate pursuits. The different job descriptions, different skill sets, and different managerial hierarchies all help further ingrain this illusion—but an illusion is exactly what...
3 Steps to Constructing a Channel Sales Ecosystem That Lasts
There are many ways to include new tools and software in the channel sales ecosystem. Many are designed to make your life a little easier, although they’re not intended to be a complete replacement for the human touch. Processes can be automated, but there is no way...
Why Customer Success and Your SaaS Company’s Success Are One and the Same
When your customers are successful, your business is successful. And these days, in the world of software-as-a-service (SaaS) technology, customers are calling the shots. It’s true that SaaS companies are no longer tied down by contracts or lock-ins of enterprise...
Evaluate Your Channel Partner Program with These 3 Resources
Businesses are constantly growing and changing. So if you’re availing yourself of the unparalleled revenue-building opportunity that is a channel partner program, you can’t afford to sit still; nobody else is—not your partners and not their customers. Partners change...
Creating a Sales Compensation Plan That Motivates Your Channel
If you want to set your channel partners up for success, you'll want to compensate those sales reps for a job well done. Of course, you want your channel partners’ sales reps to go beyond the call of duty. You want your indirect team to be the ideal brand evangelists...
How to Use Buyer Personas to Grow Your Channel Sales
If you’ve been involved in marketing or branding at some point in your career, you’ve most likely encountered the concept of buyer personas. If you haven’t, there’s no reason to fret. We’re here for you. We’re also here to say that buyer personas aren’t just for...