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Jen Spencer
Articles by Jen Spencer

5 Tips to Perfect Your Channel Marketing Strategy

When it comes to channel marketing, it’s up to you to provide your partners with the content and materials they need to easily sell your product. After all, they don’t have the time or resources to create content about your brand. From aligning expectations to...

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What Is PRM? You’re Asking the Wrong Question…

If you found this blog while trying to find more information on what PRM is, you’re asking the wrong question—and you can’t afford not to understand why. You may have heard this from us before, but if you've merely scanned over our earlier pleas that you avoid this...

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How to Use Buyer Personas to Grow Your Channel Sales

How to Use Buyer Personas to Grow Your Channel Sales

If you’ve been involved in marketing or branding at some point in your career, you’ve most likely encountered the concept of buyer personas. If you haven’t, there’s no reason to fret. We’re here for you. We’re also here to say that buyer personas aren’t just for...

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