Gamification Examples in Channel Partner Sales: 4 Things You Can Start Today

By Jessica Sanchez | July 19, 2016

The sales contest. It’s probably the oldest trick in the book. And on the surface, gamification may seem nothing more than a gimmicky buzzword that accomplishes about the same goals...

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3 Ways to Optimize Your Channel Sales Enablement Strategies

By Jessica Sanchez | July 7, 2016

It’s a common misconception that channel partners automatically create demand for the product they are selling. While this is certainly the end goal, channel partners must be empowered to represent...

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If You Want It to Sell Better, Put It on Video

By Jessica Sanchez | March 4, 2016

For channel marketers, last year was all about optimizing for mobile. The year before, the focus was on coaching channel partners to better achieve sales success. With each passing year,...

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How to Write a Great Customer Success Story That Champions Both Your Customers and Your Partners

By Jessica Sanchez | January 11, 2016

Your customers are your greatest marketing resource. If you can demonstrate that your customers’ successes are due in part to your services and that others can be as successful with...

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