After rating your candidates, you must identify the right person at each company to speak to about a channel partnership. Your goal should be to schedule an introductory call with this individual. A brief, 15-minute conversation is all you need to set a partnership in...

Out of countless companies, only a handful will make good partners. This section will teach you how to identify and pursue top candidates for your channel program. The process starts with creating an Ideal Partner Profile or a list of criteria that'll give you the...

Your product is good and so are your people. You're ready to increase customers, to grow revenue. You're ready to scale. Now if only there were more selling hours in the day. When it comes to scaling revenue, your biggest blocker is time, in which case there's a...