Why Customer Success and Your SaaS Company's Success Are One and the Same

When your customers are successful, your business is successful. And these days, in the world of software-as-a-service (SaaS) technology, customers are calling the shots.

It’s true that SaaS companies are no longer tied down by contracts or lock-ins of enterprise software solutions. Nor do they require hardware or an..

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The Allbound Podcast: Competitors Can't Steal Your Customer Success

Jeff Ernst, co-founder and CEO of SlapFive, joins me, Jen Spencer to discuss customer success and the channel, opposing the customer testimonial, and more on this episode of The Allbound Podcast.

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The Allbound Podcast: Hyperfocused Vectorization is the New Verticalization

 Jay McBain, Global Advisor at Channel Mechanics, joins me, Jen Spencer to discuss shadow channels and the shift from IT buying power, verticalization (or hyperfocused vectorization), the future of the channel and more on this episode of The Allbound Podcast.

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The Allbound Podcast: Technology in the Channel

 Kyle Burnett, Chief Technology Officer and co-founder of Allbound, joins me, Jen Spencer to discuss the birth and growth of the partner portal, navigating channel tech, integrations, SaaS partner programs and more on this episode of The Allbound Podcast.

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Evaluate Your Channel Partner Program with These 3 Resources

Businesses are constantly growing and changing. So if you’re availing yourself of the unparalleled revenue-building opportunity that is a channel partner program, you can’t afford to sit still; nobody else is—not your partners and not their customers. Partners change tactics, go through overhauls, move into different spaces,..

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The Allbound Podcast: Define the Rules of Engagement

 Annette Iafrate, VP of Alliances and Partners for Vidyard, joins me, Jen Spencer to discuss channel alignment, building trust, defining rules of engagement and more on this episode of The Allbound Podcast.

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The Quick Guide to Co-Marketing with Your Channel Partners

You have a great opportunity for co-marketing within your sales channel. Your channel partners are marketing your product successfully, and you can push the relationship further by exploring a co-marketing scenario. But the tricky part comes into how to make sure that it will produce viable results. Not every channel partner..

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The Allbound Podcast: Create an Ecosystem; Don't Become a Commodity

Tim Harmon, Managing Director for Nuvello, joins me, Jen Spencer to discuss creating a channel ecosystem, the right time to start building a channel program and more on this episode of The Allbound Podcast.

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The Subscription Economy: Why Channel Sales Is Essential for SaaS

In the midst of the most recent software-as-a-service (SaaS) boom, there’s been a popular myth that SaaS has eliminated the need for channel partners and channel partner programs. This misunderstanding is perhaps derived from an outdated report that relayed that only 23 percent of B2B SaaS vendors utilized a channel program,..

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