The Allbound Podcast: How to Compensate Your Partners

David Belove, CEO of Prodly joins me, Jen Spencer to discuss investing in the channel, compensating your channel sales reps, and more on this episode of The Allbound Podcast

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Successful Strategic Alliances: The Story of Adidas and Spotify

 

Have you heard of Spotify? Unless you’ve been in hiding for a while, chances are you’re familiar with the company. The ubiquitous music app has developed a couple strategic alliances since its official launch in 2008. One of these is with adidas.

Now, you might stop to ask yourself, what would a music streaming company see..

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The Allbound Podcast: A Partner Marketer is a Demand Generation Marketer

Jessica Fewless, Vice President, ABM Strategy and Field Marketing at Demandbase joins me, Jen Spencer to discuss partner matchmaking, the role of partner marketing, enabling partners by focusing on their customers, and more on this episode of The Allbound Podcast

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Why Sales and Marketing Alignment Is the Key to Channel Success

The business world has fallen into this idea that sales and marketing are two entirely separate pursuits. The different job descriptions, different skill sets, and different managerial hierarchies all help further ingrain this illusion—but an illusion is exactly what it is.

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The Allbound Podcast: Sales Trend: Channel Partners Over Direct Sales

John Sekevitch, President at CyberSolutions.io, joins me, Jen Spencer to discuss the channel from the point of view of the partner, conflict between direct and indirect sales, making your partners money, customer experience ownership and more on this episode of The Allbound Podcast.

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The Allbound Podcast: Creating a Channel is a Company-Wide Effort

Kevin O’Brien, Vice President of Strategic Alliances at JazzHR, joins me, Jen Spencer to discuss challenges when starting a channel program, scaling and tiering, creating a culture of partnership and more on this episode of The Allbound Podcast.

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The Allbound Podcast: How to Simplify Your Pivot; Use the Channel

Tony Fox, Vice President of Sales and Development of Channel Partners at bswift, joins me, Jen Spencer to discuss protecting your brand by choosing the right partners, solutions partners vs channel partners, business acumen and more on this episode of The Allbound Podcast.

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3 Steps to Constructing a Channel Sales Ecosystem That Lasts

There are many ways to include new tools and software in the channel sales ecosystem. Many are designed to make your life a little easier, although they’re not intended to be a complete replacement for the human touch.

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The Allbound Podcast: Partner Up and Be a Chameleon. It’s Magic.

Anjali Menon, Head of Growth Operations at Magic, joins me, Jen Spencer to discuss integrations with complementary technologies, listening to data, being honest with your community of partners and more on this episode of The Allbound Podcast.

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