Have you heard of Spotify? Unless you’ve been in hiding for a while, chances are you’re familiar with the company. The ubiquitous music app has developed a couple strategic alliances since its official launch in 2008. One of these is with adidas.
Now, you might stop to ask yourself, what would a music streaming company see..Read More
The business world has fallen into this idea that sales and marketing are two entirely separate pursuits. The different job descriptions, different skill sets, and different managerial hierarchies all help further ingrain this illusion—but an illusion is exactly what it is.Read More
There are many ways to include new tools and software in the channel sales ecosystem. Many are designed to make your life a little easier, although they’re not intended to be a complete replacement for the human touch.Read More