Using Partner Relationship Management to Encourage Your Channel Partners

By Greg Reffner | January 16, 2019

Think about it: Your partners are regular people. It goes without saying that they will likely perform better if they become more personally invested in what they’re doing. However, empowering...

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When is the Right Time To Invest in a PRM Platform?

By Greg Reffner | November 7, 2018

The truth is, as long as you’re working to engage with partners and grow your channel, you could invest in a PRM platform—but should you?Ask any partner program manager and...

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Ways to Make It Easier for Your Channel Partners to Sell More of Your Product Faster

By Greg Reffner | October 3, 2018

Ways to Make It Easier for Your Channel Partners to Sell More of Your Product Faster The best way to succeed in channel sales is by arming your channel partners...

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Nobody Puts PRM in the Corner

By Greg Reffner | August 21, 2018

Nobody Puts PRM in the Corner Dirty Dancing hit its 30th anniversary last year, and continues to prevail in pop culture as a timeless classic. It seems this movie has...

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Why Doesn’t Anyone Care About ROI in the Channel?

By Greg Reffner | July 25, 2018

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having...

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3 Keys to Building-Out your Partner Program in 2018

By Greg Reffner | December 11, 2017

As we enter the last couple weeks of 2017, we turn our focus to the future of channel sales. We’ve said it before; we’ll say it again. We’re in the...

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