5 KPIs That All Channel Managers Should Track

A channel program is a big investment with the potential for a big payoff. But in order to see those returns, a channel manager can’t take a hands-off approach. Keeping an eye on the metrics to track how their channel partners are performing and taking action based on the numbers are necessary steps to channel success. And..

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Customer Service in the Channel: Do’s and Don'ts

Whether you’ve just launched your channel partner program or you’ve had one in place for a while, there’s so much to do—so many different facets and relationships to manage—that the element that’s the farthest removed from your desk can start to feel like a distant abstraction. That part of the channel equation is your..

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Key Elements of a Successful Channel Partner Training Program

In today’s lightning-fast business world, both channel sales staff and channel marketers have plenty on their plates. So it can be all too easy for the sales and marketing staff at even the most dedicated partner to skip past your emails informing them that your latest training materials are now available. And that’s..

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Do This Before Selecting Your First Channel Partner

When searching for your first channel partner, it’s important to make well-informed decisions. It comes down to two crucial components: gaining knowledge, and evaluating the potential channel partner to determine if they meet your criteria for partnership. That means you need to know what questions to ask, and what areas of..

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