You can’t have a great channel program without recruiting great partners. But all too often, recruitment is done haphazardly. You should have an organized, proactive, and consistent plan in place. With the right recruitment strategies, you can effectively communicate...
13 Partner Program KPIs to Measure Channel Performance
BLOG POST 13 Partner Program KPIs to Measure Channel PerformanceNavigation Navigation Top KPIs to Track Active Pipeline Value Opportunities Per Partner Number of Partners Newly Enrolled Training Completion and Activation Rates Active vs Pending vs Inactive Partners...
[Channel MBA Webinar] Lenovo’s Winning Recipe: Proper Planning Promotes Peak Partner Performance
Lenovo's Winning Recipe: Proper Planning Promotes Peak Partner Performance The MBA of Channel Webinar Series On-Demand Now! Take a look under the hood to see how Lenovo drives success in its North America partner program. Five female leaders of the Lenovo team...
Growing & Measuring Channel Partner Loyalty
When discussing building a partner program, much of the focus is on the recruitment process. However, all the effort it takes to attract and vet partners is nullified if they tend not to stick around for long. On the other hand, a loyal partner can become a valuable...
Auditing Your B2B Sales Funnel – Recommended Process and Tips
If you aren’t getting the leads, sales, or revenue you’re hoping for, your B2B sales funnel might be the best place to look. After all, virtually no business has perfected every step in their sales process; there’s always a “weakest” point at which prospects are most...
Channel vs. Direct Sales
Along with identifying a target audience and developing a product or service, businesses also need to consider how to get their offerings to customers. Direct Sales and Channel Sales each offer unique benefits and drawbacks, making no one method objectively better...
7 Steps to Successfully Onboard Partners
You’ve signed a new partner. Congratulations! Now what? Most newly partnered companies look at one another, waiting for leads to come flowing in, deals to be registered, and clients to call. Unfortunately, it rarely works out that way. You need a well-defined plan on...
The Best Metrics to Measure Partner Performance and Engagement
A company lives or dies by its profit, so it’s natural to focus almost exclusively on this measurement of success. When leadership asks a channel manager to substantiate their budget and hard work, it’s usually with this singular KPI. However, to ignore secondary...
Channel Partners Vs. Distributors – How the Two Relate
Making the best choice for your business.Curious what the key differences are between a software distributor and channel partner? It’s important to understand that a distributor is a type of channel partner. The main differentiator is that they communicate with other...