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Daniel Graff-Radford
Articles by Daniel Graff-Radford
Building a Channel Partner Recruitment Plan

Building a Channel Partner Recruitment Plan

You can’t have a great channel program without recruiting great partners. But all too often, recruitment is done haphazardly. You should have an organized, proactive, and consistent plan in place. With the right recruitment strategies, you can effectively communicate...

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Growing & Measuring Channel Partner Loyalty

Growing & Measuring Channel Partner Loyalty

When discussing building a partner program, much of the focus is on the recruitment process. However, all the effort it takes to attract and vet partners is nullified if they tend not to stick around for long. On the other hand, a loyal partner can become a valuable...

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Channel vs. Direct Sales

Channel vs. Direct Sales

Along with identifying a target audience and developing a product or service, businesses also need to consider how to get their offerings to customers. Direct Sales and Channel Sales each offer unique benefits and drawbacks, making no one method objectively better...

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7 Steps to Successfully Onboard Partners

7 Steps to Successfully Onboard Partners

You’ve signed a new partner. Congratulations! Now what? Most newly partnered companies look at one another, waiting for leads to come flowing in, deals to be registered, and clients to call. Unfortunately, it rarely works out that way.  You need a well-defined plan on...

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