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Daniel Graff-Radford
Articles by Daniel Graff-Radford
16 Partner Program KPIs to Measure Channel Performance

16 Partner Program KPIs to Measure Channel Performance

A channel program is a big investment with the potential for a big payoff. But in order to see those returns, a channel manager can’t take a hands-off approach. Keeping an eye on the metrics to measure how their channel partners perform and taking subsequent actions are necessary steps. With plenty of suites of next-generation tools out there promising to gather and parse

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6 Benefits of Using Channel Partners

6 Benefits of Using Channel Partners

Channel Sales—also referred to as indirect sales—utilizes partners to promote products and handle customer relationships on behalf of another entity. Many B2B technology companies large and small find great success using this methodology, including Microsoft, Hubspot, and SalesForce.

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How to Build a Channel Partner Program

How to Build a Channel Partner Program

Written by Daniel Graff-Radford, CEO of Allbound, the partner preferred PRM (partner relationship management) company. According to the World Trade Association, over 75% of the world’s goods and services are sold through indirect channels. So, how do you ..

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