Gain visibility into partner actions and engagement with Allbound’s PRM platform.
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Allbound, a world leader in partner relationship management (PRM), is pleased to announce its inclusion on the National Association for Business Resources’ fall 2021 list of the Best and Brightest Companies To Work For in the Nation. The Best and Brightest Companies...
We can begin to see new patterns and trends emerging when comparing the hybrid model to a full-time office structure. However, one thing has become clear – the remote workforce is here to stay. Gartner estimates that 51% of all knowledge workers globally work...
Channel partner marketing is an effective way to expand your reach, enrich a partnership, and generate more leads. While there isn’t a one-size-fits-all partner marketing plan, you can utilize a baseline process for establishing your strategy with each channel...
What is a SPIFF Program? A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities, simultaneously strengthening relationships between manufacturers and resellers. The main reasons for creating SPIFF programs are to improve...
Channel Sales—also referred to as indirect sales—utilizes partners to promote products and handle customer relationships on behalf of another entity. Many B2B technology companies large and small find great success using this methodology, including Microsoft, Hubspot,...
There are a variety of responsibilities that go into channel management. These tasks include PRM set-up, one-on-one communication with priority partners, onboarding, MDF approvals, and data analysis. While this may seem like a lot, we’ll highlight some strategies to...
Hiring the right person for a job is no easy feat in any industry. When it comes to tech talent, in particular, strategic hiring is crucial. Historically considered a siloed activity, technology is now considered a vital business function, and strategic hiring is...
Starting a new channel program can be a daunting task. The great news is: you don't have to do it alone. We teamed up with Jim Frey, VP of Channel Sales at Kentik, to understand the steps he took to take the Kentik partner program from a one man show to an...
Written by Daniel Graff-Radford, CEO of Allbound, the partner preferred PRM (partner relationship management) company. According to the World Trade Association, over 75% of the world’s goods and services are sold through indirect channels. So, how do you get the...
We don’t need to tell you how important it is to hire the right channel sales manager. After all, this person will ultimately wear many hats as they manage relationships with resources both inside and outside of the organization. What we do need to tell you is that...
Onboarding is one of the most important steps in establishing channel partner relationships. The old idiom that first impressions are the most lasting is a cliché for a reason. A subpar channel partner onboarding process can jeopardize a relationship before the...
You can’t have a great channel program without recruiting great partners. But all too often, recruitment is done haphazardly. You should have an organized, proactive, and consistent plan in place. With the right recruitment strategies, you can effectively communicate...
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