A Boost to Channel Programs: Allbound’s $43 Million Growth Equity Investment from Invictus Growth Partners Over the last 20 years that I have worked in the software world, I have experienced a lot of success and a lot of hard lessons selling products with and through...
9 Steps to Creating a SPIFF Program to Incentivize Channel Partners
What is a SPIFF Program? A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities, simultaneously strengthening relationships between manufacturers and resellers. The main reasons for creating SPIFF programs are to improve...
Why Use Channel Partners – 6 Key Benefits
Channel Sales—also referred to as indirect sales—utilizes partners to promote products and handle customer relationships on behalf of another entity. Many B2B technology companies large and small find great success using this methodology, including Microsoft, Hubspot,...
Channel Partner Management Process Strategy
There are a variety of responsibilities that go into channel management. These tasks include PRM set-up, one-on-one communication with priority partners, onboarding, MDF approvals, and data analysis. While this may seem like a lot, we’ll highlight some strategies to...
How Partners Can Recruit and Retain Good Talent
Hiring the right person for a job is no easy feat in any industry. When it comes to tech talent, in particular, strategic hiring is crucial. Historically considered a siloed activity, technology is now considered a vital business function, and strategic hiring is...
The Four Stages of Building & Developing a Channel Program
Starting a new channel program can be a daunting task. The great news is: you don't have to do it alone. We teamed up with Jim Frey, VP of Channel Sales at Kentik, to understand the steps he took to take the Kentik partner program from a one man show to an...
How to Build a Channel Partner Program
Written by Daniel Graff-Radford, CEO of Allbound, the partner preferred PRM (partner relationship management) company. According to the World Trade Association, over 75% of the world’s goods and services are sold through indirect channels. So, how do you get the...
Channel Sales Manager Job Description – Changes to Make in 2022
We don’t need to tell you how important it is to hire the right channel sales manager. After all, this person will ultimately wear many hats as they manage relationships with resources both inside and outside of the organization. What we do need to tell you is that...
How to Make Your Channel Partner Onboarding Process Successful
Onboarding is one of the most important steps in establishing channel partner relationships. The old idiom that first impressions are the most lasting is a cliché for a reason. A subpar channel partner onboarding process can jeopardize a relationship before the...