Hear it straight from experts in the industry How do you pave the way for your career as a Channel Chief? Allbound’s weekly interview series will feature the top Channel Chiefs from the SaaS industry. Attendees will learn how these experts accelerated their careers,...
Sales enablement is any tool, process, or asset that makes the sales process more efficient. While sales development is the process of reaching out to prospects and setting initial appointments, sales enablement allows the process to happen in the first place. Most...
There’s no question that incentives drive sales. How you choose to incentivize your channel partners will depend on the product, industry, and method of revenue generation. Selecting the right commission structure for your partner ecosystem can increase partner...
Economic uncertainty is causing many organizations to double-down on marketing efforts. Channel marketing activities are becoming increasingly valuable within hyper-competitive verticals like technology and software. For companies that rely on channel partners to...
The phrase “partner audit” usually makes channel leaders think of measuring their partners’ sales numbers. While sales are an essential metric to measure, this alone doesn't adequately audit your partners performance. The purpose of a channel audit is to discover...
"Focus on the existing messages made for your ideal customer, then vary it toward the audience of your partners."Your channel marketing strategy has a big job. Not only will it market your product, but it’s also responsible for marketing to the audience of your...
"Since the launch of Allbound, we've been able to exponentially accelerate our channel efforts." Alexandra Danahy, Marketing Operations Manager About Guardicore The Guardicore Centra Security Platform helps to prevent security breaches inside data center and...
“We made the switch to Allbound because we wanted to take our partner experience to the next level without having to invest in multiple tools.” Brent Seth Sr. Partner Marketing Specialist at CloudBees The Challenge Streamlining Partner Engagement With...
About LookingGlass Cyber Solutions LookingGlass Cyber Solutions is a leader in intelligence-driven risk mitigation, including global attack surface monitoring, threat modeling, and network defense. Their full service portfolio integrates threat intelligence, analysis,...