B2B Brand Awareness TacticsToday, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it's...
About WP Engine WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an...
Partner recruitment will continuously occur throughout the life of your channel program, so it’s essential to learn best practices and understand common pitfalls. In this article, we’ll review our idea of the most widely used channel partner recruitment principles: ...
Starting a channel partner program or hiring a new channel leader is a large and exciting step to take. You want to be sure that your offer letter gives the candidate all the details they need to thrive in the position. These include: Salary and payment periods...
Over the last several years sales leaders have become increasingly interested in how to make their sales process frictionless. A process where obstacles are removed to provide a simple, painless buying experience for their customers. Using this method to refine your...
How do you evaluate the success of a partnership post onboarding? Your partners should have the same common goals that you do. One way to ensure alignment between you and your partners is through a channel partner scorecard. A channel partner scorecard is essential to...
As we move forward through these uncertain times together, we’re experiencing what the New York Times calls, “the largest work from home experiment” of all time. But how is this impacting the management of channel partners? Many channel leaders did not see their...
How do you effectively communicate your channel metrics and KPIs to Executives at your company? At times, it can be difficult knowing exactly what your executive team wants to see in a channel update. That’s why Daniel Graff-Radford, Allbound CEO, created an...
An Interview with Sean Grundy, Co-Founder, and CEO of Boston-based Start-up Bevi.1. Let's start from the beginning. As the co-founder and CEO of Bevi, when did you first know you were going to sell through the channel? Once you decided the partner route was right for...