About LookingGlass Cyber Solutions LookingGlass Cyber Solutions is a leader in intelligence-driven risk mitigation, including global attack surface monitoring, threat modeling, and network defense. Their full service portfolio integrates threat intelligence, analysis,...
About WP Engine WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an...
AppBind's Sunir Shah for a discussion around what channel leaders need to do to keep their partners motivated to produce the right activities and behaviors needed to reach channel revenue goals. Sunir and Daniel Graff-Radford, CEO of Allbound, will discuss the partner...
Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence Direct mail or...
What is PRM?Partner relationship management (PRM) is the platform used to automate the channel partner lifecycle. Channel Account Managers must account for onboarding, training, co-branding materials, content management, deal registration, performance analysis,...
The Partner Channel Podcast is Making a Debut for the First Time in Two Years! Be the first to know when our first episode launches on 8/27! Subscribe to our podcast on any of the below platforms or fill out the form at the bottom of this page and we'll drop you a...
B2B Brand Awareness TacticsToday, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it's...
ABOUT GARLAND TECHNOLOGY Garland Technology is an industry leader delivering network products and solutions for enterprise, service providers, and government agencies worldwide. Since 2011, Garland Technology has developed the industry’s most reliable test access...
Partner recruitment will continuously occur throughout the life of your channel program, so it’s essential to learn best practices and understand common pitfalls. In this article, we’ll review our idea of the most widely used channel partner recruitment principles: ...