Whether you’re building a partner program from scratch or scaling your existing one, your marketing strategy should be top of mind. Join Allbound and Magnetude Consulting for our webinar on March 10th to learn 4 content secrets proven to work. We’ll help you build a...
You have the email addresses of current and prospective partners, so now it’s time to put them to good use with a targeted newsletter. When done correctly, a channel partner newsletter can inspire program enrollment and partner engagement. When done haphazardly, it...
When channel-centric companies talk about key performance indicators (KPIs), they tend to think of revenue. While measuring revenue is non-negotiable, it doesn’t paint you the whole picture of your business health. Selling through channel partners isn’t as...
When you're evaluating a PRM it's easy to get wrapped up in the little details, the custom projects, and a laundry list of items that may or may not be useful. At Allbound we know that the value in a partner program is the automation and the core features, AKA what...
The Only KPIs You'll Need to Gauge SuccessSales leaders track revenue, leads, customer lifetime value (CLV), and churn rate. But what are the best KPIs to measure the success of your channel partnerships? Tracking partner engagement isn’t as straightforward as...
Trends and data from channel leaders who manage different partner types. The Allbound community has collectively joined forces and shared metrics to uncover partner actions that lead to revenue. Through a plethora of submissions we have been able to bring you: • Top...
Motivating Partnerships and Maintaining Partner RelationshipsAgendaZoom exhaustion is real. You’re not alone if you’ve experienced remote channel management, partner engagement, and relationship building as sometimes challenging. In this webinar, we’ll discuss how to...
The global Covid 19 pandemic has changed the face of workforces across the world, with many businesses now opting for fully remote or ‘hybrid’ workplaces.
1. The problem: Not being selective when choosing partners More isn't necessarily better when it comes to channel partners. Vetting and narrowing down your candidates is essential to having a healthy channel ecosystem. Having too many partners often means investing...