Webinar and TemplateHow to Secure Channel Budget in 2023 It may feel like we celebrated New Year last month, but it's already time to start planning for 2023! (Cue the saying: time flies when you're having fun.)In a time of economic uncertainty, securing channel...
Adding Partner Types to Your Channel Sales Program
Once the groundwork is laid for your partner program, what’s the next step? Whether your program is taking off or you’re struggling to hit certain goals, evaluating the types of partners you’re working with is key to growing and scaling. Taking a step back to evaluate...
Building a channel Partner Go To Market (GTM) Guide
Building a Partner Program: Channel Partner Go-To-Market (GTM) GuideThis is Part Two of our series on building a successful, engaged partner program. Find Part One here. You’ve built the foundation for a strong partner program – you have executive buy-in, you’ve...
Here’s How to Become a Channel Partner (And Why You Should)
BLOGHere's How to Become a Channel Partner (and Why You Should)Participation in another top-tie tech organization’s channel program can open the door for substantial revenue and improve brand presence. Could engaging in these relationships grow your business? This...
How to Understand What Your Partners Want from a Portal (Survey Template)
SURVEY OUTLINEUnderstand Your Partners Requirements in a PortalWhen shopping for a partner portal, it's important to understand which features, analytics, and UX items will be the most important to your partners. The best way to find out? Ask them.What to ask your...
What to Know About Google Analytics 4 + Using it to Measure Partner Program Goals
The digital world is abuzz with the news that Universal Analytics (UA) will stop collecting data in July, 2023.At this time, Google will force all users to rely upon Google Analytics 4 (GA4) instead. While this may seem to impact your marketing division the...
Launching a Channel Partner Program as a One-Person Team
Maybe you’re a new hire at a company, brought in to build a channel partner program from the ground up. Maybe you’ve been at your organization for years in marketing or sales – and now your boss is asking you to take a new direction by focusing on partnerships. Or...
Systems Integration (SI) Partners – Our Top Picks
For top-tier companies, selecting and implementing a technology solution is often challenging and time-consuming. System integration (SI) partners make deployment easier on tech adopters and ensure all efforts work toward a key company goal. SI partners help tech...
Panel Discussion – How to Build a Partner Program from Scratch
Panel Webinar How to Build a Partner Program from ScratchBuilding anything from the ground up is hard. Let’s be honest, even baking cookies from scratch can be messy. Never mind managing all the moving pieces of launching (or re-launching) a partner program from...