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Archit Patel
Articles by Archit Patel
How to Build an Engaged Channel Partner Program

How to Build an Engaged Channel Partner Program

An organization could continue on without a formalized partner program for years, working with different resellers and referral partners on a one-to-one or ad-hoc basis. That’s what many, in fact, do.
But there are a lot of challenges with a piecemeal approach to channel sales….

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