If you attended Sales Hacker's SalesStack conference this past fall, you got a glimpse into the growing world of B2B sales and marketing (sMarketing) technologies that are inundating the marketplace. In their January 2015 "Supergraphic," ChiefMarTec.com counted 1,876 vendors represented across 43 categories - nearly double the previous year. And with 2016 only a day away, I for one can't wait to see how high the the number grows as new categories like Account Based Marketing and Partner Sales Acceleration gain momentum.
Have a spreadsheet? Chances are there's an app for that. With innovation (and funding) continuing to accelerate in MarTech hotspots like Silicon Valley/San Francisco, Phoenix, Atlanta, Denver, and Austin, there seems to be a gadget, a tool, a digital-era solution for every sales and marketing challenge you can think of. Yet while we should all be thankful for such variety and innovation, building a sales stack that meets your needs and budget is now more difficult than ever.
Here at Allbound, we breathe B2B sales and marketing and our entire team is always itching to review or test the latest and greatest technologies our peers have to offer. And, let me tell you, there are a lot of really great products out there. To help, we've narrowed the list down to 25 "must-see" tools for your sales and marketing team in the New Year.
You won't necessarily see the "big guys" like Salesforce, Marketo or HubSpot, but rather highlights of newer companies who you may or may not have heard of by now but who are really disrupting the space.
Here they are in no particular order. Enjoy!
|PandaDoc is all-in-one software to create, deliver, and eSign your team’s quotes, proposals, contracts, and other sales collateral. Is your team still using clunky software to assemble important quotes, proposals, and contracts? PandaDoc makes document assembly simple and saves you tons of time. Templates and preset content blocks let reps construct picture-perfect documents in minutes.|
|Campaign Monitor makes it radically easy to create, send and measure the impact of your email marketing campaigns. Design engaging email marketing campaigns with simple drag-and-drop tools. Your design is guaranteed to look amazing in every inbox, on every device. With a range of professionally-designed email marketing templates to get you started, an infinite number of layouts, and the ability to perfectly match your brand — the possibilities are endless.|
|With Attend, you can turn attendees into prospects, prospects into customers, and customers into long-term loyal promoters. Event management software is at Attend’s core. Manage registration, check-in, post event metrics and engagement for every stage of the process. Attend’s mobile event app delivers intelligence from your CRM and live status notifications of your key guests.|
|Canva for Work makes it easy to create beautiful on-brand marketing materials, presentations and social media graphics. Canva has thousands of layouts and you can also create your own custom templates. Canva for Work lets you save your brand’s colors, logos and fonts to easily maintain a consistent identity across all of your presentations, social media posts and marketing materials.|
|Inbot takes the concept of a virtual assistant to a whole new level by combining both AI and human intelligence. Whether it's about booking a meeting or identifying the most profitable customer groups, the assistant is there to help the user be a better salesperson. Leads and other contacts are always kept in order, and all sales activities, such as emails and calls, are automatically tracked for each business contact.|
|Crystal is a new technology built upon an age-old principle: Communicate with empathy. With Crystal you get access to millions of personality profiles and can learn the best way to communicate with your coworkers, prospects, and customers. Crystal creates unique personality profiles for people with an online presence, preparing you to speak or write in someone else's natural communication style.|
|Say goodbye to email tag for scheduling appointments, interviews, calls, demos and much more. Calendly checks your Google or Office 365 calendar for conflicts, so you're never double-booked. Simply share your personal Calendly links with clients, colleagues, students, etc. They pick an available time and the event is added to your calendar!|
|The SnapApp platform is the fastest and easiest way to create, deploy, manage, and measure interactive content experiences, with seamless integration to leading marketing automation, CRM, and content management technologies. With SnapApp's wide array of content templates, drag and drop design, workflow management, and powerful analytics, you have all the tools you need to get started building remarkable experiences.|
|Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-defined conference room solution into one easy-to-use platform. Their solution offers the best video, audio, and wireless screen-sharing experience across Windows, Mac, Linux, iOS, Android, Blackberry, Zoom Rooms, and H.323/SIP room systems. Founded in 2011, Zoom's mission is to develop a people-centric cloud service that transforms the real-time collaboration experience and improves the quality and effectiveness of communications forever.|
|Scripted's motto is that they made content creation simple by guaranteeing quality content from the best freelance writers. Simply complete your brief and order content through Scripted in minutes. Your piece will be claimed and written by a top writer in your industry. No searching or vetting writers needed, just order and relax.|
|Sales prospecting is now easier. LinkedIn Sales Navigator helps you find the right prospects, fast. With LinkedIn’s sophisticated algorithm, this sales tool gives you lead recommendations that are tailored to you. Easily save leads and follow updates of your prospects to turn cold calling into warm conversations. Get sales insights for more effective selling. LinkedIn Sales Navigator helps you stay informed and up-to-date with key insights to improve your sales workflow.|
|Within minutes, you can build complex layouts with Instapage's drag and drop interface without touching a single line of code. They provide seamless integration with CRM, email marketing, social, and optimization tools with no programming required. Instapage lets you build and publish landing pages that work exactly like they’re part of your website.|
|Contactually gives you everything you need to easily organize the most important people in your network, and keep them from falling out of touch over time. First, Contactually creates a master, centralized contacts list for you by connecting to your different email accounts, social networks, and other business applications. Then, it works with you to organize your most valuable relationships into Contactually’s Buckets, and create customized reminders that alert you when too much time has passed between interactions.|
|Tout provides tracking across all your sales communications. Discover when a prospect views your email, clicks on your company’s website or reads your presentation. In one click, send the perfect email every time without relying on copy and paste. Use Tout Templates with the right messaging for every sales scenario.|
|Velocify helps you transform your sales results with intelligent lead distribution, sales workflow, dialing, and prioritization. A powerful sales dialer combined with automated sales communication ensures you reach every prospect in a highly responsive manner.|
|Datanyze is a whole new way to find and reach your perfect prospect. Choose the technology providers you want Datanyze to track, and they’ll show you which websites have started or stopped using their solution each day. Track the providers you compete or work closely with to uncover a new list of high-potential websites every morning. Dig deeper into the companies behind every website you find with Datanyze Track to ensure they meet your qualifications. With the right contact in hand, use the Datanyze Salesforce integration to export this person to Salesforce in one click.|
|Outreach Sequences let you create structure around your personalized interactions, allowing you to receive intelligence on what you're supposed to do next, what works, and what doesn't. Outreach supports any communication activity type, for every sales communication channel – even delivering postcards!|
|ZenProspect allows you to scale outbound, instantly. Just tell them who you want to prospect, and they'll give you an enriched CSV with verified emails (or sync it straight into Salesforce). You can then automatically convert cold leads into sales opportunities with smart drip email campaigns.|
|Speakeasy offers superior conference calling, screen sharing, and collaboration to close more business, faster. No more PINs. No downloads. Just crystal clear Audio & Screen Sharing for meetings without hiccups. Check them out at speakeasy.co|
|With SalesLoft you can build a cadence of phone calls and emails for your team to follow consistently. Automatically track and log sales emails and dials into Salesforce.com, saving time for Sales Development Reps to have more conversations with our integrated sales dialer. Integrate email and phone to track all communication activities in one platform, and use engagement to trigger your next activity.|
|Grow gives you beautiful, real-time dashboards tracking your unique KPIs so you can improve company performance and grow faster. Grow is the simplest way to access your data and visualize it in a real-time scoreboard. When business performance is measured it can be improved.|
|Sidekick offers live notifications when someone opens or clicks on your emails. You choose which emails are tracked. And, as you compose an email, Sidekick provides you with all the relevant information about your recipient. See past contact history, social media content, mutual connections, and more.|
|OK, so it's not an app, but Harvard Business Publishing Corporate Learning partners with clients to create world-class leadership development solutions for managers at all levels in global organizations and governments. They leverage the management insight, thought leadership, and expertise of Harvard Business School faculty and Harvard Business Review authors to provide solutions that are relevant to today's most pressing business challenges.|
|With a Boingo subscription, Passpoint streamlines your Wi-Fi connection experience. No more finding a Wi-Fi network and connecting with an app or entering your username and password on a login screen. Simply walk into a Passpoint-certified location and bam! Your device automatically connects.|
|Different customer segments call for different customer success strategies. Gainsight helps you engage with customers as often as necessary to drive success, without compromising on scalability. With Gainsight, any company can monitor and engage with a variety of customers—without compromising scalability.|
|Wait, you didn't think I'd leave out Allbound, would I? Allbound’s partner sales acceleration platform helps companies close more business through their channel partners faster by driving behaviors, creating engagement, building knowledge, and increasing transparency. Allbound is an innovative SaaS platform that simplifies and accelerates your ability to recruit, onboard, measure and grow your partners. Deliver an intuitive, enjoyable user experience for anyone – from your most seasoned sales reps to your recently onboarded millennials. Finally, end-to-end visibility to the partner sales and marketing activities that drive faster, more accurate decisions.|