Gain visibility into partner actions and engagement with Allbound’s PRM platform.
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Allbound, a world leader in partner relationship management (PRM), is pleased to announce its inclusion on the National Association for Business Resources’ fall 2021 list of the Best and Brightest Companies To Work For in the Nation. The Best and Brightest Companies...
Channel partner marketing is an effective way to expand your reach, enrich a partnership, and generate more leads. While there isn’t a one-size-fits-all partner marketing plan, you can utilize a baseline process for establishing your strategy with each channel...
The decision is made! You know you need to improve the way you manage your partners. You need a modern portal with a great partner interface, a Partner Relationship Management (PRM) solution for tracking leads, and a solution to automate some of the repetitive tasks....
You’ve likely heard of, and maybe even developed, a business plan in the past. Similar to a standard business plan, a channel sales business plan explores the goals, intended strategies, associated costs, and other essential elements of a new project. Channel...
Your partners are the bread and butter of your business, but getting them to choose you in the first place can be a major source of frustration for some companies. More often than not, your partners are snowed under with options from other vendors, which means it’s up...
Marketing Development Funds (MDF) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence  Direct mail or...
How to Create Cross-Selling and Upselling Strategies for B2B Customers We all know it's far cheaper and easier to upsell an existing B2B customer than to generate new leads, but identifying upsell and cross-sell opportunities can be a challenge for partners. To find...
The channel has made significant strides in terms of diversity, equity, and inclusion (DEI) in recent years but still has a ways to go in terms of looking at business through a DEI lens. This concept has been laid out pretty comprehensively in recent years. Real,...
Just like hiring a new salesperson doesn’t guarantee revenue, a growing channel partner program doesn’t automatically mean higher profitability. The channel manager must audit and optimize all elements of the program, including the partner pipeline of potential...
Partner pages effectively engage prospective partners and build industry traction by showing off your existing lineup. You can implement two types of partner pages: the first addressing prospective partners and the second showing off current partners. Today, we'll...
What is a SPIFF Program? A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities, simultaneously strengthening relationships between manufacturers and resellers. The main reasons for creating SPIFF programs are to improve...
Today, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it’s still critical for B2B brands....
Content Library
Co-Branding
Gamification
Content Management Tool
Partner Prospect Pages
Market Development Funds(MDF)
Deal Registration
Commissions Dashboard
Co/Labs
Lead Distribution
Integrations
Partner Business Plans
Partner Locator
Learning Tracks
Playbooks
Channel Insights
Partner Journey Automation
