Articles
Whether you’re brand new to a company, or are taking a new role at your existing employer, the first six months on the job are critical to building your personal brand. If you crush it, you’ll be able to leverage your success, even if mistakes are made. However, if...
Sales enablement is any tool, process, or asset that makes the sales process more efficient. While sales development is the process of reaching out to prospects and setting initial appointments, sales enablement allows the process to happen in the first place. Most...
There’s no question that incentives drive sales. How you choose to incentivize your channel partners will depend on the product, industry, and method of revenue generation. Selecting the right commission structure for your partner ecosystem can increase partner...
"I have personally met with over 100 companies since COVID began. This has been a highlight to me as I am blown away by the innovation of our customers adapting to the changing world."I was reading a recent blog by David Cummings. It is great as they tend to be from...
Economic uncertainty is causing many organizations to double-down on marketing efforts. Channel marketing activities are becoming increasingly valuable within hyper-competitive verticals like technology and software. For companies that rely on channel partners to...
"Focus on the existing messages made for your ideal customer, then vary it toward the audience of your partners."Your channel marketing strategy has a big job. Not only will it market your product, but it’s also responsible for marketing to the audience of your...
/ SmartBug MediaAh, the funnel. For marketers, the funnel represents a process that, hopefully, results in a torrent of customers. The concept of a marketing funnel relies on attracting and securing a whole bunch of leads. Many will drop off along the way, but the...
Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence Direct mail or...
What is PRM?Partner relationship management (PRM) is the platform used to automate the channel partner lifecycle. Channel Account Managers must account for onboarding, training, co-branding materials, content management, deal registration, performance analysis,...