April 6, 2021 – G2Crowd, the world’s leading business solutions review website, released its Spring 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to be recognized by G2Crowd Grid Reports due to the responses of real users for each...
January 5, 2021 – G2Crowd, the world’s leading business solutions review website, released its Winter 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to surge forward by being titled a leader in the Winter 2021 Grid Report based on...
A Simple Template to Get You Started with Your New Partner ProgramReady to start a referral partner program for your SaaS business but don’t have a contract at the ready? We’ve got you covered. This simple, customizable template covers the following key areas of your...
The resources required to recruit new channel partners is an upfront investment that can potentially yield returns for years to come. But what if only a small fraction of registered partners complete the necessary training or make a single sale? Suddenly, the initial...
Articles
You've signed a new partner. Congratulations! Now what? Most newly partnered companies look at one another, waiting for leads to come flowing in, deals to be registered, and clients to call. Unfortunately, it rarely works out that way. After signing a new partner,...
Watching someone hit a home run is a spectacular sight. Onlookers hold their breath as the pitcher signals, winds up and hurls the baseball towards its target. This tension evaporates with a shattering crack as the batter connects and sends the ball soaring into the...
Channel Sales—also referred to as indirect sales—utilizes partners to promote products and handle customer relationships on behalf of another entity. Many B2B technology companies large and small find great success using this methodology, including Microsoft, Hubspot,...
Whether you’re brand new to a company, or are taking a new role at your existing employer, the first six months on the job are critical to building your personal brand. If you crush it, you’ll be able to leverage your success, even if mistakes are made. However, if...
Sales enablement is any tool, process, or asset that makes the sales process more efficient. While sales development is the process of reaching out to prospects and setting initial appointments, sales enablement allows the process to happen in the first place. Most...
There’s no question that incentives drive sales. How you choose to incentivize your channel partners will depend on the product, industry, and method of revenue generation. Selecting the right commission structure for your partner ecosystem can increase partner...
"I have personally met with over 100 companies since COVID began. This has been a highlight to me as I am blown away by the innovation of our customers adapting to the changing world."I was reading a recent blog by David Cummings. It is great as they tend to be from...
Economic uncertainty is causing many organizations to double-down on marketing efforts. Channel marketing activities are becoming increasingly valuable within hyper-competitive verticals like technology and software. For companies that rely on channel partners to...
"Focus on the existing messages made for your ideal customer, then vary it toward the audience of your partners."Your channel marketing strategy has a big job. Not only will it market your product, but it’s also responsible for marketing to the audience of your...
