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5 Steps to Successfully Onboarding Partners

5 Steps to Successfully Onboarding Partners

You've signed a new partner. Congratulations! Now what? Most newly partnered companies look at one another, waiting for leads to come flowing in, deals to be registered, and clients to call. Unfortunately, it rarely works out that way.  After signing a new partner,...

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How to Get More Sales Reps to First Base

How to Get More Sales Reps to First Base

Watching someone hit a home run is a spectacular sight. Onlookers hold their breath as the pitcher signals, winds up and hurls the baseball towards its target. This tension evaporates with a shattering crack as the batter connects and sends the ball soaring into the...

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Why Use Channel Partners – 6 Key Benefits

Why Use Channel Partners – 6 Key Benefits

Channel Sales—also referred to as indirect sales—utilizes partners to promote products and handle customer relationships on behalf of another entity. Many B2B technology companies large and small find great success using this methodology, including Microsoft, Hubspot,...

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My Experience as a CEO During a Pandemic

My Experience as a CEO During a Pandemic

"I have personally met with over 100 companies since COVID began.  This has been a highlight to me as I am blown away by the innovation of our customers adapting to the changing world."I was reading a recent blog by David Cummings. It is great as they tend to be from...

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4 Keys to Creating a Channel Content Strategy

4 Keys to Creating a Channel Content Strategy

"Focus on the existing messages made for your ideal customer, then vary it toward the audience of your partners."Your channel marketing strategy has a big job. Not only will it market your product, but it’s also responsible for marketing to the audience of your...

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