An Interview with Daniel Graff-Radford for Website Planet. When talking about PRMs, Allbound is one of the first names that come up and with reason. We talked with Daniel Graff-Radford, CEO of Allbound, to know more about the platform, understand the company’s...
Atlanta, Georgia – Today, Allbound announced that it has built an integration for the HubSpot platform and has joined HubSpot’s App Partner Program as an app partner with a certified integration. HubSpot, a leading customer relationship management (CRM) platform,...
The Partner Channel Podcast Episode #24 The Key Characteristics of Female Leaders Part 2 Show SynopsisIn part two of this special edition of the Partner Channel Podcast, for our Women in Channel Summer Series, Katie Martinez, Director of Customer Experience, continues...
When discussing building a partner program, much of the focus is on the recruitment process. However, all the effort it takes to attract and vet partners is nullified if they tend not to stick around for long. On the other hand, a loyal partner can become a valuable...
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We don’t need to tell you how important it is to hire the right channel sales manager. What we do need to tell you is that there are ways to optimize your job description to fast-track the search for your ideal candidate. The introduction of channel automation calls...
Along with identifying a target audience and developing a product or service, businesses also need to consider how to get their offerings to customers. Direct Sales and Channel Sales each offer unique benefits and drawbacks, making no one method objectively better...
Content is a proven sales and retention tool, but there are three significant challenges to using content in your partner program. 1. Creating quality content that helps partners and customers make decisions.2. Making sure content is seen by the right people at the...
What would you do with one more hour in your day? An even better question is “How can you find ways to carve that additional hour or more out of your day?” You can gain that extra by making some slight adjustments to how you work with your channel partners—changes...
You’ve signed a new partner. Congratulations! Now what? Most newly partnered companies look at one another, waiting for leads to come flowing in, deals to be registered, and clients to call. Unfortunately, it rarely works out that way. You need a well-defined plan on...
A well-organized, centralized content library empowers your channel partners to confidently represent your brand and offering. Whether it be training tools or customer-facing content, a content library provides critical resources for your partners to sell effectively...
What is a Channel Partner Incentive Program? A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities. SPIFFs also serve to strengthen relationships between manufacturers and resellers. The main reasons for creating...
Channel Sales—also referred to as indirect sales—utilizes partners to promote products and handle customer relationships on behalf of another entity. Many B2B technology companies large and small find great success using this methodology, including Microsoft, Hubspot,...
A company lives or dies by its profit, so it’s natural to focus almost exclusively on this measurement of success. When leadership asks a channel manager to substantiate their budget and hard work, it’s usually with this singular KPI. However, to ignore secondary...
