Articles
Despite the numerous benefits of selling through the channel, partner relationships are not without their challenges. We asked some of the top channel leaders their advice for problem-solving and overcoming conflict with partners: 1. Resolve issues immediately....
What’s the absolutely essential, can’t-live-without-it aspect of a successful channel partner program? Bet you thought we were going to say a Partner Relationship Management (PRM) solution! The real answer is more simple than that. Every channel program...
When you create partnerships with other organizations, you increase your ability to sell your products to a wider audience. A key factor of success for your channel is a cohesive marketing strategy. The challenge is that each of your partners will have a unique set of...
Channel partners provide several benefits to your company. Customer acquisition cost is reduced, existing relationships are leveraged to win business, and overall reach is extended into new markets. Successfully managing partner relationships and maintaining channel...
Being picky has a bad reputation. But when it comes to some things – like pizza toppings, the milk/sugar ratio of your coffee, or choosing channel partners – selectivity is the only way to get exactly what you want, no concessions required. Why be picky about...
Starting a channel partner program is an exciting time for you and means your company sees the value in indirect sales. Forrester has stated that 75% of world trade flows indirectly, so now is the time to place deep value into your partner program. It’s a big...
A Channel Partner Program Can Transform Your Company Channel partner programs can exponentially aid growth within a SaaS business. For proof of this, look no further than some powerhouses like Microsoft and Hubspot. When Hubspot first launched its partner program in...
A homemade cookie or a bakery treat? A hand-knitted sweater or designer duds? A do-it-yourself home improvement project or hiring a contractor? Let’s be honest: any one of these choices can be awesome. Choosing whether to create something yourself or calling in the...
If you find it difficult to differentiate between channel partner types, don’t sweat it. You’re definitely not alone. It can be confusing figuring out what each partnership structure entails, let alone which is the right fit for your business. Take affiliate partners...