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Why Doesn’t Anyone Care About ROI in the Channel?

Why Doesn’t Anyone Care About ROI in the Channel?

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in...

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Strategic Alliance Examples That Failed And Why

Strategic Alliance Examples That Failed And Why

As companies grow, they often find themselves looking to other companies to create new advantages. Strategic partnerships are mutual agreements in which companies establish objectives and goals to accomplish together. While this concept is by no means new to the world...

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