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Channel Partner Awards Worth Entering | Allbound

Channel Partner Awards Worth Entering | Allbound

Receiving industry awards is a powerful indicator of success. After all, being recognized by your peers for your partner management skills or the quality of your partner program is both fulfilling and can help you gain more notoriety. Other benefits of winning channel...

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Perfect Your Partner Management Framework | Allbound

Perfect Your Partner Management Framework | Allbound

A partner sales program runs like a well-oiled machine when supported by a robust framework. It’s never too early to build or reinforce the skeleton on which your partner strategy can thrive in the short and long terms. Make sure that your partner management framework...

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Advanced Ideas for Increasing Channel Sales in 2022

Advanced Ideas for Increasing Channel Sales in 2022

Most channel sales professionals didn’t meet their goals in 2021; by no coincidence, many of these same industry leaders hadn’t yet implemented automation or critical strategies for increasing sales. However, 2022 is a fresh year, and channel professionals are working...

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The Easiest Way to Find Upsell Opportunities

The Easiest Way to Find Upsell Opportunities

How to Create Cross-Selling and Upselling Strategies for B2B Customers We all know it's far cheaper and easier to upsell an existing B2B customer than to generate new leads, but identifying upsell and cross-sell opportunities can be a challenge for partners. To find...

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The Channel Business Case for DEI

The Channel Business Case for DEI

The channel has made significant strides in terms of diversity, equity, and inclusion (DEI) in recent years but still has a ways to go in terms of looking at business through a DEI lens.  This concept has been laid out pretty comprehensively in recent years. Real,...

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How to Level Up Your Marketing Enablement Strategy

How to Level Up Your Marketing Enablement Strategy

Today’s solution providers must swiftly evolve their business models in response to the shifting buyer’s journeys. The dramatic increase in the number of digital touchpoints a prospect has is one of the major shifts in the buying process. A key component of your...

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Channel Partner Management Process Strategy

Channel Partner Management Process Strategy

There are a variety of responsibilities that go into channel management. These tasks include PRM set-up, one-on-one communication with priority partners, onboarding, MDF approvals, and data analysis. While this may seem like a lot, we’ll highlight some strategies to...

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