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Growing & Measuring Channel Partner Loyalty

Growing & Measuring Channel Partner Loyalty

When discussing building a partner program, much of the focus is on the recruitment process. However, all the effort it takes to attract and vet partners is nullified if they tend not to stick around for long. On the other hand, a loyal partner can become a valuable...

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2020’s Top Channel Incentive Tips

2020’s Top Channel Incentive Tips

Incentive programs are critical to any successful channel sales model. By inspiring or rewarding certain behaviors in your partners, incentives can help steer the course for any successful business relationship. As part of your partner relationship management (PRM),...

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