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How to Perform a Channel Content Library Audit

How to Perform a Channel Content Library Audit

Content is king and all kings deserve a well-organized castle. The content housed in your partner portal is key to setting your channel up for success and it pays to prioritize it. A content library can easily become a catch-all for any and all materials you’ve...

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Hiring a Partnership Management All-Star Team

Hiring a Partnership Management All-Star Team

Free Download Interview Scorecard Questions to Ask in Your Next Partner Manager Interview Download NowAs your partner program expands, you’ll need to build out your team to best maintain and nurture relationships with existing and potential partners. While the role of...

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Channel Partner Awards Worth Entering

Channel Partner Awards Worth Entering

Receiving industry awards is a powerful indicator of success. After all, being recognized by your peers for your partner management skills or the quality of your partner program is both fulfilling and can help you gain more notoriety. Other benefits of winning channel...

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Perfect Your Partner Management & Sales Framework

Perfect Your Partner Management & Sales Framework

A partner sales program runs like a well-oiled machine when supported by a robust framework. It’s never too early to build or reinforce the skeleton on which your partner strategy can thrive in the short and long terms. Make sure that your partner management framework...

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Advanced Ideas for Increasing Channel Sales in 2022

Advanced Ideas for Increasing Channel Sales in 2022

Most channel sales professionals didn’t meet their goals in 2021; by no coincidence, many of these same industry leaders hadn’t yet implemented automation or critical strategies for increasing sales. However, 2022 is a fresh year, and channel professionals are working...

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The Easiest Way to Identify Upsell Opportunities

The Easiest Way to Identify Upsell Opportunities

How to Create Cross-Selling and Upselling Strategies for B2B Customers We all know it's far cheaper and easier to upsell an existing B2B customer than to generate new leads, but identifying upsell and cross-sell opportunities can be a challenge for partners. To...

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The Channel Business Case for DEI

The Channel Business Case for DEI

The channel has made significant strides in terms of diversity, equity, and inclusion (DEI) in recent years but still has a ways to go in terms of looking at business through a DEI lens.  This concept has been laid out pretty comprehensively in recent years. Real,...

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