You can’t have a great channel program without recruiting great partners. But all too often, recruitment is done haphazardly. You should have an organized, proactive, and consistent plan in place. With the right recruitment strategies, you can effectively communicate...

Build Your Partner Program on Optimized Training Recruiting partners is one thing. Keeping them happy, engaged, and productive is a separate, arguably more important thing. It’s not as simple as giving a reseller the green light and expecting them to start raking in...

You’ve signed a new partner. Congratulations! Now what? Most newly partnered companies look at one another, waiting for leads to come flowing in, deals to be registered, and clients to call. Unfortunately, it rarely works out that way.  You need a well-defined plan on...

Being picky has a bad reputation. But when it comes to some things – like pizza toppings, the milk/sugar ratio of your coffee, or choosing channel partners – selectivity is the only way to get exactly what you want, no concessions required. Why be picky about...

You’ve recruited some partners, now what’s your game plan? Industry leaders have found success in an onboarding plan that includes smooth processes to onboard and train partners all while keeping them interested and engaged. ActiveCampaign’s Cory Snyder, Director of...

There are many reasons why a partnership can fail, and there is only one way to prevent it: carry out a proper analysis beforehand. Accurate data will always be more reliable than anyone’s promises, or even your professional intuition. The question is, what parameters...

While everyone loves March Madness, the last thing anyone needs is for their search for partners to be actual madness. Just like winning the $1 Billion dollars that’s up for grabs, attaining a perfect partner bracket can seem impossible. However, picking your partner...