Eight Tips to Find and Recruit Channel PartnersIf you’re running a channel sales operation, you know that finding the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure quality, which means you...

Build Your Partner Program on Optimized Training Recruiting partners is one thing. Keeping them happy, engaged, and productive is a separate, arguably more important thing. It’s not as simple as giving a reseller the green light and expecting them to start raking in...

You’ve signed a new partner. Congratulations! Now what? Most newly partnered companies look at one another, waiting for leads to come flowing in, deals to be registered, and clients to call. Unfortunately, it rarely works out that way.  You need a well-defined plan on...

You can’t have a great channel program without recruiting great partners. But all too often, recruitment is done haphazardly. You should have an organized, proactive, and consistent plan in place. With the right recruitment strategies, you can effectively communicate...

Being picky has a bad reputation. But when it comes to some things – like pizza toppings, the milk/sugar ratio of your coffee, or choosing channel partners – selectivity is the only way to get exactly what you want, no concessions required. Why be picky about...

You’ve recruited some partners, now what’s your game plan? Industry leaders have found success in an onboarding plan that includes smooth processes to onboard and train partners all while keeping them interested and engaged. ActiveCampaign’s Cory Snyder, Director of...

To achieve a pipeline of prospective channel partners, companies face numerous time-consuming endeavors that each present unique challenges.  Channel managers must consistently onboard and train new partners, enable those partners, and create and distribute a steady...

There are many reasons why a partnership can fail, and there is only one way to prevent it: carry out a proper analysis beforehand. Accurate data will always be more reliable than anyone’s promises, or even your professional intuition. The question is, what parameters...