Receiving industry awards is a powerful indicator of success. After all, being recognized by your peers for your partner management skills or the quality of your partner program is both fulfilling and can help you gain more notoriety. Other benefits of winning channel...

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White Paper Marketing Strategies to Promote Your Thought Leadership
Creating a quality B2B white paper is no easy feat, as its demands for research, copywriting, and design are greater than those of a typical blog post. However, all efforts put towards its production are null and void if you don’t put a promotional strategy in place....
The Pitfalls of Partner Training and How Vendors Can Bridge the Gap
Many vendors and solution providers still haven't cracked the nut on partner training. Product training may not seem invigorating, but it's undeniably vital. Training processes typically go one of two ways: Too Little Some vendors don't provide enough training. They...
The Ultimate Lead Nurturing Strategies for Partner and Direct Sales
After identifying and qualifying a lead, your work has only just begun. An enormous part of the sales cycle involves nurturing leads to close, and this is true both when selling directly to customers and selling through partners. While some strategies apply to both,...
Why It’s Crucial to Get Your Partner Onboarding Process Just Right
Your partners are the bread and butter of your business, but getting them to choose you in the first place can be a major source of frustration for some companies. More often than not, your partners are snowed under with options from other vendors, which means it’s up...
The Key to a Pipeline of Potential Partners
Just like hiring a new salesperson doesn’t guarantee revenue, a growing channel partner program doesn’t automatically mean higher profitability. The channel manager must audit and optimize all elements of the program, including the partner pipeline of potential...
How to Make Your Channel Partner Onboarding Process Successful
Onboarding is one of the most important steps in establishing channel partner relationships. The old idiom that first impressions are the most lasting is a cliché for a reason. A subpar channel partner onboarding process can jeopardize a relationship before the...
Building a Channel Partner Recruitment Plan
You can’t have a great channel program without recruiting great partners. But all too often, recruitment is done haphazardly. You should have an organized, proactive, and consistent plan in place. With the right recruitment strategies, you can effectively communicate...
Eight Tips to Find and Recruit Channel Partners
Nine Tips to Find and Recruit Channel PartnersIf you’re running a channel sales operation, you know that finding the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure quality, which means you...