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Why Use Channel Partners – 6 Key Benefits

Why Use Channel Partners – 6 Key Benefits

Channel Sales—also referred to as indirect sales—utilizes partners to promote products and handle customer relationships on behalf of another entity. Many B2B technology companies large and small find great success using this methodology, including Microsoft, Hubspot,...

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Channel Partner Management Process Strategy

Channel Partner Management Process Strategy

There are a variety of responsibilities that go into channel management. These tasks include PRM set-up, one-on-one communication with priority partners, onboarding, MDF approvals, and data analysis. While this may seem like a lot, we’ll highlight some strategies to...

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Partner Ecosystem Strategy Guidelines

Partner Ecosystem Strategy Guidelines

No man is an island. This expression applies to family, friendships, and also your channel program. While partners may operate independently from one another, they come together to form a greater ecosystem. Ideally, your partners should connect you with new...

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Channel Partner Integration Strategies

Channel Partner Integration Strategies

Your customers seek software solutions that bridge gaps and interact smoothly with one another in order to amplify process efficiencies and cost savings.  Help them achieve this goal by integrating your product with related tools that your audiences already use in...

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