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Why Use Channel Partners – 6 Key Benefits

Why Use Channel Partners – 6 Key Benefits

Channel Sales—also referred to as indirect sales—utilizes partners to promote products and handle customer relationships on behalf of another entity. Many B2B technology companies large and small find great success using this methodology, including Microsoft, Hubspot,...

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Channel Partner Management Process Strategy

Channel Partner Management Process Strategy

There are a variety of responsibilities that go into channel management. These tasks include PRM set-up, one-on-one communication with priority partners, onboarding, MDF approvals, and data analysis. While this may seem like a lot, we’ll highlight some strategies to...

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