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Channel Partner Integration Strategies

Channel Partner Integration Strategies

Your customers seek software solutions that bridge gaps and interact smoothly with one another in order to amplify process efficiencies and cost savings.  Help them achieve this goal by integrating your product with related tools that your audiences already use in...

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Who Should Run the Channel?

Who Should Run the Channel?

When an organization first decides to implement a partner program, there are a few critical decisions to make off the bat. Determining your ideal partner profile and goals for the program are essential, but deciding who should run the channel is likely the most...

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Three SaaS Sales Models for Your Software

Three SaaS Sales Models for Your Software

SaaS (Software as a Service) has become the most popular and practical sales delivery model for various business applications. In turn, the increasingly crowded SaaS industry managed to cross $157 billion in 2020. Despite the high demand for cloud applications, it is...

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Channel vs. Direct Sales

Channel vs. Direct Sales

Along with identifying a target audience and developing a product or service, businesses also need to consider how to get their offerings to customers. Direct Sales and Channel Sales each offer unique benefits and drawbacks, making no one method objectively better...

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