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Latest Articles

Squash the Squabble: How to Manage Channel Conflict

Squash the Squabble: How to Manage Channel Conflict

Conflict, as anyone can attest to, is an unavoidable part of life. Differing opinions, competing interests, and opposing perspectives come up regularly in all types of relationships. Channel conflict is no different. But if the conflict isn’t addressed correctly or...

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How to Perform a Channel Content Library Audit

How to Perform a Channel Content Library Audit

Content is king and all kings deserve a well-organized castle. The content housed in your partner portal is key to setting your channel up for success and it pays to prioritize it. A content library can easily become a catch-all for any and all materials you’ve...

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The Ultimate Partner Journey Map Template

The Ultimate Partner Journey Map Template

Partnering can be a challenging journey to navigate. Whether you’re new to partnerships, or a seasoned channel professional, mapping the partner journey at your organization can ensure everyone is on the same page. Not only does it help program participants understand...

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The Guide to SaaS and B2B Influencer Marketing

The Guide to SaaS and B2B Influencer Marketing

  Trust—intangible yet powerful—is increasingly important to both partners and buyers. As a result, buyers tend to be hesitant to engage in sales pitches, instead craving genuine recommendations from people they know. Influencer marketing has long been a hot...

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Guide to Managed Service Provider Partners (MSPs)

Guide to Managed Service Provider Partners (MSPs)

Over the past few decades, effectively leveraging technology is no longer just an advantage but has become table stakes. As a result, most SMBs have begun working with managed service providers (MSPs) instead of internal IT teams.  The shift to partnering with MSPs...

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