BLOG POST 13 Partner Program KPIs to Measure Channel PerformanceNavigation Navigation Top KPIs to Track Active Pipeline Value Opportunities Per Partner Number of Partners Newly Enrolled Training Completion and Activation Rates Active vs Pending vs Inactive Partners...

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5 B2B Lead Generation Strategies that Work
Most buyers utilize digital channels when they start researching upcoming purchases. This presents unique challenges for B2B marketers tasked with sifting through millions of views and conversions to find highly qualified leads. Choosing the wrong marketing strategies...
How to Optimize Partner Experience – Interview with Dan O’Leary, Director of Partnerships at Box
Dan O'LearyDirector of Partnerships at Box Allbound met with Dan to understand how to create a world-class partner experience. Continue reading to learn more about: • How to create an unforgettable partner experience• Everboarding - what it is and why it's crucial...
How to Measure the ROI of Your Partner Marketing Campaigns
One of the most effective ways to reach a larger audience and increase sales is to leverage your partner ecosystem through marketing campaigns. A lot of activity goes into these campaigns and tracking them through your partner portal gives the insights needed to...
Co-Marketing Activities and Ideas for Joint Promotion
Partners make everything better, and marketing is no exception. Co-marketing is an impactful strategy used by organizations to reach a broader audience or break into a new market. Together with partners, you can drive incredible results that would otherwise be...
7 Elements of a Successful Partner Engagement Plan
You were super excited about a new channel partnership when it first started, and it seemed like your partner was too – for a short period. But now, what looked like a promising partnership has all but fizzled out. What gives? Keeping partners engaged is imperative to...
Video Selling: The Newest Trend in B2B Sales Automation
In recent years, consumers have overwhelmingly turned to video as the dominant method of consuming information online. A 2021 report found that 69% of consumers prefer to watch a video to learn more about a product. This preference applies even among B2B customers,...
5 Components of an Effective Sales Enablement Strategy: Channel + Direct
Sales enablement is any tool, process, or asset that adds efficiency. While sales development is the process of reaching out to prospects and setting initial appointments, sales enablement lays the preliminary groundwork that makes the rest possible. Most think of...
April Showers, May Flowers
April Showers into May Flowers. 6 Ways to See Real Growth in Your Channel this Spring. Let's face it: partner programs require some work. Your channel partner program is sure to be a beneficial stream of revenue for your company, but there are rainy days to balance...