Headquartered in Phoenix, Arizona, BeyondTrust is a profitable, privately held global cybersecurity company that counts more than 4,000 organizations as customers, including half of the Fortune 100 and has more than 400 employees in 10 locations around the world.
A growing and maturing partner channel requires an all-in approach, and while BeyondTrust had made significant investments in its existing enterprise CRM, they soon found that it was simply turning into an inefficient content dumping ground.
That's where Allbound came in.
Within this Customer Success Story, you'll explore BeyondTrust's key challenges:
- Cost-effectively getting needed value from their existing CRM platform.
- Knowing what content was being used, and what wasn’t being used.
- Tracking and analyzing MDF requests in a meaningful way.
- Efficiently sharing leads between teams, regions, and partners.
- Getting partners to effectively engage with content.