Successful Strategic Alliances: J.C. Penney and Sephora

By Nicki Kamau | July 6, 2017

Perhaps you’ve walked into the main level of a J.C. Penney recently and noticed something in the middle of the store that seems a bit off brand: the signature black...

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3 Tips for Forming Strategic Alliances That Stand the Test of Time

By Nicki Kamau | May 23, 2017

Alliances are by no means a novel concept in the world of sales. As companies grow, they often find themselves turning to partnerships to create mutually competitive advantages for both...

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How to Make Your Channel Partner Onboarding a Success

By Katie Propati | May 16, 2017

Onboarding is, inarguably, one of the most important steps in establishing channel partner relationships. The old idiom that first impressions are the most lasting is a cliché for a reason....

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Getting Channel Ready: Building Indirect Sales Channels in the Subscription Economy

By Scott Salkin | May 11, 2017


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3 Steps to Constructing a Channel Sales Ecosystem That Lasts

By Jen Spencer | May 2, 2017

There are many ways to include new tools and software in the channel sales ecosystem. Many are designed to make your life a little easier, although they’re not intended to...

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Customer Service in the Channel: Do’s and Don’ts

By Elliot Hullverson | March 7, 2017

Whether you’ve just launched your channel partner program or you’ve had one in place for a while, there’s so much to do—so many different facets and relationships to manage—that the...

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