Think about it: Your partners are regular people. It goes without saying that they will likely perform better if they become more personally invested in what they’re doing. However, empowering...
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For the longest time, channel partner recruitment put vendors in the driver’s seat. However, with the rise of digital channels and the inbound perspective on marketing, partners are able to be...
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New year, new partner program? With a new year upon us, it makes sense that many organizations are setting performance goals and making business resolutions for 2019. While goal setting...
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In recent years, video content has become increasingly popular. Video marketing popularity is growing with it. Studies have shown that users watch around 500 million hours per day—on YouTube alone,...
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Tis’ the holiday season, the time to be merry, the time to show appreciation. Since your partners can highly impact your business, it’s important to show them appreciation, especially...
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