3 Keys to Building-Out your Partner Program in 2018

By Greg Reffner | December 11, 2017

As we enter the last couple weeks of 2017, we turn our focus to the future of channel sales. We’ve said it before; we’ll say it again. We’re in the...

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Strategic Alliance Examples That Failed And Why

By Katie Propati | November 8, 2017

As companies grow, they often find themselves looking to other companies to create new advantages. Strategic partnerships are mutual agreements in which companies establish objectives and goals to accomplish together....

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Successful Strategic Alliances: J.C. Penney and Sephora

By Nicki Kamau | July 6, 2017

Perhaps you’ve walked into the main level of a J.C. Penney recently and noticed something in the middle of the store that seems a bit off brand: the signature black...

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3 Tips for Forming Strategic Alliances That Stand the Test of Time

By Nicki Kamau | May 23, 2017

Alliances are by no means a novel concept in the world of sales. As companies grow, they often find themselves turning to partnerships to create mutually competitive advantages for both...

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How to Make Your Channel Partner Onboarding a Success

By Katie Propati | May 16, 2017

Onboarding is, inarguably, one of the most important steps in establishing channel partner relationships. The old idiom that first impressions are the most lasting is a cliché for a reason....

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Getting Channel Ready: Building Indirect Sales Channels in the Subscription Economy

By Scott Salkin | May 11, 2017

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