Using Your PRM for Channel Sales Enablement

By Ali Spiric | December 5, 2018

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. However, when multiple stakeholders...

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The 4 Types of Channel Marketing Partners

By Olivia Garrett | November 28, 2018

The 4 Types of Channel Marketing Partners Navigating the world of channel marketing can be tricky, especially when common industry terms overlap.   You might find yourself discussing partnership strategy,...

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Privacy Policies: 5 Questions Channel Partners Should Be Asking to Avoid Disaster

By Mark Lundin | November 21, 2018

Changing Privacy Requirements Five Questions Channel Program Leaders Should Be Asking   2018 has marked a major shift in the way governments, companies, and consumers view data privacy. The landmark...

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How to Measure Content Marketing Success for Your Channel Partners

By Olivia Garrett | November 14, 2018

Marketing is all about building brand awareness and customer engagement in order to turn leads into customers, and channel marketing is all about achieving cost efficiency while reaching end users...

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When is the Right Time To Invest in a PRM Platform?

By Greg Reffner | November 7, 2018

The truth is, as long as you’re working to engage with partners and grow your channel, you could invest in a PRM platform—but should you?Ask any partner program manager and...

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Urban Legends Debunked: Perfect Business Partners Do Exist.

By Olivia Garrett | October 31, 2018

For many, it seems that finding your perfect partner can be a real challenge. You know you want partners, you’ve heard how great they can be and how much they...

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