Using Partner Relationship Management to Encourage Your Channel Partners

By Greg Reffner | January 16, 2019

Think about it: Your partners are regular people. It goes without saying that they will likely perform better if they become more personally invested in what they’re doing. However, empowering...

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How to Use Social Media to Recruit Channel Partners

By Olivia Garrett | January 9, 2019

For the longest time, channel partner recruitment put vendors in the driver’s seat. However, with the rise of digital channels and the inbound perspective on marketing, partners are able to be...

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Using Your PRM for Channel Sales Enablement

By Ali Spiric | December 5, 2018

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. However, when multiple stakeholders...

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The 4 Types of Channel Marketing Partners

By Olivia Garrett | November 28, 2018

The 4 Types of Channel Marketing Partners Navigating the world of channel marketing can be tricky, especially when common industry terms overlap.   You might find yourself discussing partnership strategy,...

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When is the Right Time To Invest in a PRM Platform?

By Greg Reffner | November 7, 2018

The truth is, as long as you’re working to engage with partners and grow your channel, you could invest in a PRM platform—but should you?Ask any partner program manager and...

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Urban Legends Debunked: Perfect Business Partners Do Exist.

By Olivia Garrett | October 31, 2018

For many, it seems that finding your perfect partner can be a real challenge. You know you want partners, you’ve heard how great they can be and how much they...

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