ABM Meets the Channel: Building a Leaner, Meaner Revenue Machine
Featuring Terminus' Sangram Vajre, and Alex Latraverse
Account Based Marketing is THE hottest topic for scaling revenue these days — and for good reason with analysts saying it delivers the highest ROI of any B2B strategy or tactic. But, according to Kissmetrics, 96% of companies are ONLY using ABM with their direct sales teams, begging a serious question: are companies utilizing ABM leaving millions in revenue on the table by NOT applying it to their channel programs?
Watch this 30-minute on-demand webinar featuring Allbound CEO Scott Salkin and special guests Sangram Vajre, CMO and Co-Founder of Terminus, and Alex Latraverse, Account Executive at Terminus as they give us their expertise on Account Based Marketing and how you can be amplifying its effects with channel partners to build a leaner, meaner revenue machine.