Aberdeen Group Research Study, 2017 

Channel partners shorten sales cycles & increase revenue growth 



In this research report, Aberdeen Group explores how channel partner marketing and sales efforts are evolving to become competitive advantages for Best-in-Class companies. 

Some data highlights include:

  • Sales cycles shortened at 5.5x the rate that All Others lengthen theirs, year-over-year.

  • Revenue growth accelerated at 48% annually when using channel partner technology.

  • Data quality and accuracy improved at a 103% greater rate than All Others, year-over-year.

Download this Aberdeen Group research study, today!

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