In this research report, Aberdeen Group explores how channel partner marketing and sales efforts are evolving to become competitive advantages for Best-in-Class companies.
Some data highlights include:
- Sales cycles shortened at 5.5x the rate that All Others lengthen theirs, year-over-year.
- Revenue growth accelerated at 48% annually when using channel partner technology.
- Data quality and accuracy improved at a 103% greater rate than All Others, year-over-year.
Download this Aberdeen Group research study, today!